SxiftX Showcase: Destinations

Balancing tourism with sustainability is no small feat, but Red Sea Global has shown it’s up to the challenge. At this year’s Skift Global Forum East, Rosanna Chopra discussed how the company’s commitment to responsible travel is shaping Saudi Arabia’s Red Sea coast into a global destination for luxury and exploration.

Play is essential to human well-being, and travelers, especially younger ones, are increasingly likely to plan trips around sports, music, and other entertainment and cultural events. As a result, providing opportunities for play is becoming essential for travel companies and destinations as the centerpiece of their growth, development, and marketing strategies.

While becoming a popular destination may benefit local economies, overtourism also comes with environmental and cultural downsides. Spain’s various regions demonstrate unique ways to simultaneously inspire growth and prioritize sustainability, modeling the future of responsible tourism in one of the most visited regions in the world.

By hitting the sweet spot between upscale design-led properties and budget-friendly accommodation, Rove Hotels has created a unique niche in the region’s lifestyle hospitality segment by focusing on sustainability, community, and a fresh, innovative approach.

As Saudi Arabia targets five million Chinese tourists by 2030, Almosafer (part of Seera Group) plans to help the country tap into one of the world’s largest tourist markets through customized itineraries, targeted marketing, and strategic partnerships.

In a bid to tackle the challenges posed by an influx of tourists in 2023, Lanzarote is redefining its tourism strategy to prioritize sustainability. Turismo Lanzarote CEO Héctor Fernández Manchado shares his insights on the island’s initiatives to balance growth with environmental protection and future opportunities for responsible tourism.

Careful planning is required to balance a surge in heritage tourism with the delicate responsibility of protecting the historic sites that hold so much appeal. At this year’s Skift Global Forum, Melanie de Souza of the Royal Commission for AlUla discussed the region’s blueprint for sustainable heritage travel in the modern age.

As the global demand for nature-based travel gains momentum, Red Sea Global is merging sustainable tourism with proactive marine conservation to engage and educate visitors.

Spain's record-breaking popularity has put it front and center in the fight for sustainability in travel. In response, the Spanish government, regional authorities, and local tourism companies have joined forces to realize a more sustainable tourism model.

Since the dawn of leisure travel, people have journeyed in search of new experiences. They long to meet friendly locals, eat new foods, stroll through unfamiliar landscapes, and witness (or…