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SxiftX Showcase: Destinations

We create experiences and tell stories that push the limits of creativity to connect the world’s most innovative brands with the most influential audience in the global travel industry.

SkiftX

Meet the Microbiologist Helping to Attract Business Events to the Canadian Prairies

Tapping into local experts like Dr. Vikram Misra, a professor in microbiology at the University of Saskatchewan, is helping Destination Canada attract meetings, break down silos, and drive long-term economic growth.

Meet the Microbiologist Helping to Attract Business Events to the Canadian Prairies
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Hotels

Reopening Costa Rica: Hotel Recovery in the New Normal

Supported by a WTTC Safe Travel Stamp, Costa Rica’s borders have slowly re-opened to international tourism. We chat to hotel operators on the ground about the fresh protocols, and the path to recovery.

Reopening Costa Rica: Hotel Recovery in the New Normal
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SkiftX

Executive Q&A: How Supporting Local Stakeholders Can Drive Destination Recovery

With the Covid-19 tourism crisis upending traditional marketing strategies, destinations are placing local residents and businesses at the heart of their recovery plans. Instead of reaching out to visitors traveling from other regions, destination marketing organizations are finding creative ways to encourage locals to explore their own communities.

Executive Q&A: How Supporting Local Stakeholders Can Drive Destination Recovery
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SkiftX

Why Community Tourism, Redefined, Is the Future of Post-Pandemic Travel

Community tourism is a concept that places emphasis on bridging the economic and social divides between travelers and locals that is gaining prominence in the travel industry. As we learn in the case studies below from G Adventures, the pioneers of community tourism, redefined, it also has the potential to empower the industry employees who organize, lead, and sell travel experiences to customers.

Why Community Tourism, Redefined, Is the Future of Post-Pandemic Travel
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SkiftX

How Singapore’s Meetings and Events Industry is Going Virtual During the Coronavirus

Singapore’s meetings and events were put on pause earlier this year due to the Covid-19 pandemic. But event industry leaders, meeting planners, vendors, venues, and tech innovators across the country were able to quickly shift many of these events from physical to virtual, showcasing the country’s innovative and entrepreneurial spirit.

How Singapore’s Meetings and Events Industry is Going Virtual During the Coronavirus
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Business Travel

New Skift Report: The Bright Future of Meetings and Events in Thailand

The meetings, incentives, conferences, and exhibitions (MICE) industry in Thailand is stronger now than ever before and is expected to continue growing. Today, Bangkok is one of Asia’s most exciting cities and a major business hub for the region, especially after hosting the ASEAN summit in 2019.

New Skift Report: The Bright Future of Meetings and Events in Thailand
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Tourism

How Houston Embraced Augmented Reality to Enhance the Visitor Experience

Technology plays an important role in helping tourism companies market local attractions and businesses more effectively. As smartphone functionality expands, Visit Houston is proving that augmented reality tools can have a real impact on visitor experience.

How Houston Embraced Augmented Reality to Enhance the Visitor Experience
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Tourism

Aruba’s ‘Election Disconnection’ Experience Showcases the Demand for Personalized Wellness Getaways

Today’s stressful, modern era has increasingly led travelers to plan transformational trips that will make them feel physically, mentally, and spiritually healthier. Aruba is one destination that has innovated its wellness offerings to meet this growing consumer demand.

Aruba’s ‘Election Disconnection’ Experience Showcases the Demand for Personalized Wellness Getaways
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Overtourism

The Ripple Effect: Redefining Community Tourism and its Power to Transform Lives

As the global travel industry enters a new era of responsibility, how we define and measure the impact of community tourism must evolve beyond the traditional understanding of community-based tourism as a tool for community development. When done right, everyone wins – local people and businesses are empowered to thrive, travelers return home with a greater sense of connectedness, and everyone working in tourism benefits.

The Ripple Effect: Redefining Community Tourism and its Power to Transform Lives
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Tourism

How Houston Turned Diversity Into Its Biggest Selling Point

With diversity driving Houston’s dynamism on many fronts, the city is well positioned to attract both leisure and business travelers in the years ahead.

How Houston Turned Diversity Into Its Biggest Selling Point

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