Articles tagged “skift research”

As the travel industry gears up for the winter holiday high season, please enjoy this guide to our favorite reports of the year.

Fueled by a packed calendar of mega-events, the Middle East has emerged as the world’s top-performing travel region.

Global travel is expected to end 2025 on a high note, growing 4% year-on-year as of November, fueled by a shift toward the "experience economy" where travelers are now chasing high-impact, live events rather than just destinations.

Early-stage startups face longer fundraising cycles and less capital.

Travel venture capital is no longer in freefall — but it is far from fully recovered. Now defined by discipline, funding is concentrated in fewer, larger bets on proven companies.

The global online travel agency (or OTA) market is experiencing sustained, moderate growth, fueled by resilient international travel demand and rapid digital transformation across all travel sectors. The OTA market, valued at $94 billion in 2024, is projected to reach $107 billion by 2026, growing at a steady rate of 7%.

Latin America has shown a strong post-pandemic trajectory. The region’s expansion is fueled by thriving tourism and infrastructure improvements.

Global travel performance accelerated entering the final quarter of 2025, growing 3% year-on-year. The surge was driven by two major trends: a spike in car-rental demand, and the continued lead of the Asia-Pacific region.

Hotel loyalty programs are shifting to greater transparency, more experiential moments, and deeper digital integration to adapt to AI trip planning, says Skift Research.

Hotel loyalty is evolving into a data-driven, experience-led ecosystem where relevance and recognition define the guest relationship