Articles tagged “skift research”

Latin America is a high-demand, high-sensitivity market — where pricing and discovery determine who travels and how.

Global travel flows depend heavily on just three airlines. When geopolitics disrupts one hub, the shock can quickly ripple worldwide.

We take for granted that Gen Z's will be just as avid travelers as their older Millennial peers; that might be a bad assumption. Gen Zs still like to vacation but our new research shows that financial anxieties weigh heavily on these younger travelers.

Travel demand in Latin America remains strong, but affordability — not appetite — increasingly determines how far and how often people travel.

Hotel companies built portfolios for coverage and growth. In an AI-compressed, loyalty-fatigued market, the next competitive edge will come from sharper brands, not more of them.

The 2026 travel landscape is increasingly bifurcated. Visa-free policies and growing airline capacity are accelerating growth in the East, while the West must navigate significant policy-driven uncertainty.

Hotel companies spent the last decade building brand portfolios for coverage and scale. The next phase of competition will reward sharper brands that drive pricing power, loyalty relevance, and visibility in AI-compressed discovery funnels.

After years of rapid expansion, the travel industry is beginning to stabilize. While the world faces a period of uncertainty, the global appetite for meaningful experiences and the drive to explore ensures that travel remains a priority heading into 2026.

Consumer love for travel, rising demographics, and exciting innovation square off against unstable geopolitics, affordability challenges, and a lukewarm economic expansion

The U.S. has become the hardest place in the world to run a ULCC, and only highly focused models are surviving.