Articles tagged “skift research”

As a baseball luminary once said, "It ain't over til it's over." Third-party cookies were about to be gone but then they weren't.

Travel startups raised roughly $2.8 billion during the first half of 2024. They had raised only $1.3 billion during the same period in 2023.

The Skift Travel Health Index reached 103 in May 2024, reflecting a 3% year-over-year increase. Hotels lead the accommodation sector at a 7% growth, while vacation rentals lag 4% behind 2023 performance due to declines in China.

Travel venture capital hit a decade low of $2.9 billion in 2023, but early 2024 signals a rebound with increased investments from Asia and the Middle East and a focus on experiences and AI.

The spring travel surge and strong consumer sentiment boosted the Skift Travel Health Index in April 2024. The momentum is expected to continue.

Don't panic over vacation rental rants online! Our research reveals these are growing pains, but not a sign of doom. Travelers still like vacation rentals for the space, affordability, and convenience they offer. This unique blend ensures continued popularity among travelers.

There is a sea change taking place in how banks – and particularly how credit cards – interact with the travel industry. Watch what Skift Research has to say.

Day tours are a common yet growing trend, highlighting the need for diverse, immersive experiences offered at competitive prices to attract customers.

Today's podcast looks at how hotel listings on Google compete for bookings, new junk fee rules for airlines, and new sites for Hyatt loyalty program members.

We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and organic listings.