Articles tagged “skift research”

Global travel paused in February 2026, revealing how quickly momentum can unravel. As demand shifts to safer, closer destinations, the focus moves from growth to restoring trust.

The travel industry's growth hit a plateau in February 2026 as the geopolitical conflict in the Middle East paralyzed global air corridors, upending the Middle East's record growth. The industry's resilience now depends on its ability to effectively redistribute global travel demand.

For years, the travel industry has coasted on millennial devotion. When it comes to connecting with Gen Z, brands are going to have to work harder.

India is one of the fastest-growing outbound travel markets, one of the largest domestic travel ecosystems, and an underpenetrated inbound destination. The Skift India Travel Scorecard shows clear, comparable data on how India is actually performing relative to its peers.

Latin America is a high-demand, high-sensitivity market — where pricing and discovery determine who travels and how.

Global travel flows depend heavily on just three airlines. When geopolitics disrupts one hub, the shock can quickly ripple worldwide.

We take for granted that Gen Z's will be just as avid travelers as their older Millennial peers; that might be a bad assumption. Gen Zs still like to vacation but our new research shows that financial anxieties weigh heavily on these younger travelers.

Travel demand in Latin America remains strong, but affordability — not appetite — increasingly determines how far and how often people travel.

Hotel companies built portfolios for coverage and growth. In an AI-compressed, loyalty-fatigued market, the next competitive edge will come from sharper brands, not more of them.

The 2026 travel landscape is increasingly bifurcated. Visa-free policies and growing airline capacity are accelerating growth in the East, while the West must navigate significant policy-driven uncertainty.