Articles tagged “skift research”

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New Skift Research Sets Key Benchmarks for Marketing Operations in Hotels

New Skift Research Sets Key Benchmarks for Marketing Operations in Hotels

Haixia Wang

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas.

1 month ago

Defining a New Era of Food Tourism: Latest Skift Research

Defining a New Era of Food Tourism: Latest Skift Research

Meghan Carty, Skift Research

Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.

1 month ago

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

James O'Brien, Skift Research

Many recognize the importance of marketing technology, but organizations still struggle with how to implement these technologies the right way and to find the right talent to lead their initiatives.

1 month ago

The State of Marketing Technology in Travel 2019: New Skift Research

The State of Marketing Technology in Travel 2019: New Skift Research

Haixia Wang, Skift Research

The role of marketing technology in the travel industry has passed the threshold of adoption, but significant attention is still required to bring the technology at work into its true and central role — industry-wide.

2 months ago

U.S. Airline Revenue Growth Will Slow in 2019: New Skift Research Estimates

U.S. Airline Revenue Growth Will Slow in 2019: New Skift Research Estimates

Seth Borko, Skift Research

Skift Research's proprietary U.S. airline estimates provide market shares for all major carriers as well as industry overviews by product line and key operating statistics.

2 months ago

Breaking Down the U.S. Airline Industry by Market Size: New Skift Research Estimates

Breaking Down the U.S. Airline Industry by Market Size: New Skift Research Estimates

Seth Borko, Skift Research

Want to understand the U.S. airline industry, but short on time? Our proprietary estimates will allow you to understand how the the market is changing, which airlines are growing fastest, and the most important operational metrics at a glance.

2 months ago

Peru’s Challenge to Build Tourism Outside the Shadows of Machu Picchu

Peru’s Challenge to Build Tourism Outside the Shadows of Machu Picchu

Rebecca Stone, Skift

Peru has done a lot in terms of diversifying its tourism industry, but a stronger emphasis on a unified vision for tourism is still needed. If governments don’t start prioritizing tourism — which has far-reaching impacts on other industries, the environment, and the lives of locals — we’re going to lose critical parts of history that help explain who we are and how we got here.

2 months ago

Expect Solid Year of Growth for Travel in 2019: New Skift Research

Expect Solid Year of Growth for Travel in 2019: New Skift Research

Rebecca Stone and Seth Borko, Skift Research

Our latest Skift Research report provides a look-back on 2018 and details our 2019 economic expectations for the U.S. and globally. All in all, we expect a solid year of economic growth in 2019 which should translate well for the travel industry.

3 months ago

Amazon May Create Advertising Opportunities for Travel Companies: New Skift Research E-Book

Amazon May Create Advertising Opportunities for Travel Companies: New Skift Research E-Book

Seth Borko, Skift Research

Amazon to the rescue? That is narrative you don't often hear associated with Jeff Bezos' company. But advertising is collectively one of travel's largest expenses and few can break free of the Facebook and Google duopoly. Amazon might just be able to succeed where many others have failed.

3 months ago

What Does 2019 Hold For Travel as Recession Anxieties Rise: New Skift Research

What Does 2019 Hold For Travel as Recession Anxieties Rise: New Skift Research

Rebecca Stone and Seth Borko, Skift Research

Will there be a recession next year? That seems to be the question on everyone's minds. But the fundamental data and industry management teams tell a story of greater strength heading into next year. Headwinds are rising, but on balance, we expect “steady-as-she-goes” growth.

3 months ago

Kuala Lumpur’s Batu Caves Reveal Heritage Tourism’s Struggles in an Instagrammable World

Kuala Lumpur’s Batu Caves Reveal Heritage Tourism’s Struggles in an Instagrammable World

Rebecca Stone, Skift

The ongoing investigation into the painting of the Batu Caves steps points to a greater need to appropriately preserve heritage sites. Protecting a country’s history and heritage for future generations should come first; increasing the number of Instagram "likes" and "tags" a heritage site gets should come second.

3 months ago

The Amazon Factor in Travel: New Skift Research E-Book

The Amazon Factor in Travel: New Skift Research E-Book

Seth Borko, Skift Research

Amazon's influence over travelers is likely to grow, and travel companies need to pay careful attention. Our limited edition e-book evaluates lessons, threats, and opportunities that Amazon presents for the travel industry.

3 months ago