Articles tagged “skift research”

Travelers are not staying home, but they are changing destinations.

The traditional destination growth model, built on attracting first-time visitors might become unsustainable with rising acquisition costs, shifting traveler behavior, and growing competition. Destinations must work on strategies to be chosen again.

As of March 2026, the global travel industry is no longer moving in a predictable direction. Global travel demand across regions is diverging, dictated by the realities of geopolitics.

Global travel demand remains resilient, but the strongest growth opportunities are concentrated in emerging markets, where higher travel intent and rising spending power are driving faster momentum than in mature regions.

The Middle East fuel crisis has accidentally made the case for SAF better than any policy ever did — and revealed exactly why the industry can't act on it.

In 2026, the American traveler has traded the pursuit of the best deal for the stable experience, as geopolitical shockwaves transform predictability into the ultimate luxury.

Global travel paused in February 2026, revealing how quickly momentum can unravel. As demand shifts to safer, closer destinations, the focus moves from growth to restoring trust.

The travel industry's growth hit a plateau in February 2026 as the geopolitical conflict in the Middle East paralyzed global air corridors, upending the Middle East's record growth. The industry's resilience now depends on its ability to effectively redistribute global travel demand.

For years, the travel industry has coasted on millennial devotion. When it comes to connecting with Gen Z, brands are going to have to work harder.

India is one of the fastest-growing outbound travel markets, one of the largest domestic travel ecosystems, and an underpenetrated inbound destination. The Skift India Travel Scorecard shows clear, comparable data on how India is actually performing relative to its peers.