Articles tagged “skift research”

How do you measure the largest booking site in the world? Is it rooms sold, gross bookings, commissions earned, or profits. A look into Trip.com shows the need to be nuanced in analyzing an online travel agency's financials.

China is like no other place on Earth and Trip.com is like no other online travel agency. It offers lessons on how to build an industry-leading business and how to respond to our deepest crisis ever.

Labor Day weekend didn’t provide a much-needed boost for the U.S travel sector. In September, 37 percent of Americans traveled, barely one percentage point higher than in August. The path of travel recovery ahead might be even rockier with summer vacation officially behind us.

By early April, the travel industry's performance stood at 16 percent compared to last year. Since then, recovery has taken shape differently in each of the 22 countries Skift tracks, but still no country records above 60 percent of pre-Covid performance.

Tripadvisor’s tours & activity subsidiary, Viator, is currently a market leader in its sector but the size of that lead over rivals is shrinking.

Tripadvisor had been working on a turnaround even before Covid-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.

Making it through the first six months of the pandemic has been the main priority of travel executives. But now it's time to begin looking forward to determine how best to grow your way out of the crisis. Now is the time to be bold — to think bigger and more innovatively given the industry’s reset.

The substantial decline in new Covid cases didn't seem to give travel a much-needed boost. In August, 36 percent of Americans traveled, only one percentage point higher than in July.

The month of August brought with it the ugliest earnings season the travel industry has ever seen. We knew the numbers would be rough, but now we can finally understand just how bad this year has been.

Despite rising Covid-19 cases, 35 percent of Americans traveled in July. But most are not taking their typical summer vacations.