Articles tagged “skift research”

The pandemic derailed record years of venture capital activity in travel, resetting the industry to 2014 levels of investment. But our assessment shows signs for optimism about the future of the travel industry and its ability to innovate technology and incubate globally relevant startups.

U.S. travel rate dipped to 21 percent in January, marking the second worst month since the pandemic started. But Americans are hopeful for a better 2021 ahead and travel companies need to be prepared.

The world has become obsessed with vaccination drives, testing, and health passports. How best to reopen destinations to domestic and international visitors in coming months will be much discussed. The efficacy around all of those approaches will certainly play a central role in governments’ decision-making.

We often talk about Europe as a single travel destination, but it exists of 44 sovereign countries with an immensely heterogeneous tourism offering. As a result, the impacts of the coronavirus pandemic are also heterogeneous.

The coronavirus has hit Europe hard, but the region will continue to receive accolades as the largest destination and largest source market for many years to come. Let's brush up on our understanding of European travelers, and see how COVID-19 has impacted their travel patterns.

The U.S. travel rate's decline to 28 percent in December is only three percentage points higher than what it was in March. However, Americans seem to be optimistic of a better 2021 ahead.

The past year has been abysmal for the travel industry, but we've seen a few green shoots. Let's build on that as we move into 2021.

This year's Megatrends looks ahead past the pandemic to envision the lasting trends and consumer habits that will impact the travel industry. Join editors and research analysts as they dissect what the business of travel might look like in 2025.

What have we learned in 2020? What will travel recovery look like in 2021? We handpicked a list of reports that we've published in 2020 that we believe will still be relevant and valuable for 2021, when travel executives plan and execute on rebound and regrowth strategies.

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that are in store for the travel industry as it begins the long uphill climb to recovery next year.