Skift Take

We often talk about Europe as a single travel destination, but it exists of 44 sovereign countries with an immensely heterogeneous tourism offering. As a result, the impacts of the coronavirus pandemic are also heterogeneous.

Skift Pro subscribers exclusive extract from the latest Skift Research report. Get the full report here to stay ahead of this trend.
Since the 17th century, taking a trip through Europe has been a much envied undertaking. Since the days of the Grand Tour, things have certainly changed, but Europe remains one of the most popular travel destinations in the world. No longer is it just Europeans exploring their ow