Skift Take

The coronavirus has hit Europe hard, but the region will continue to receive accolades as the largest destination and largest source market for many years to come. Let's brush up on our understanding of European travelers, and see how COVID-19 has impacted their travel patterns.

Pictures of neighbors singing on their balconies and applauding health workers beamed across the world from Italy, Spain, and the United Kingdom. It was April 2020, the peak of the first wave of the coronavirus pandemic. Europe was undoubtedly the hardest hit region worldwide, and currently finds itself in a second wave which in terms of new cases dwarfs the first one.

The coronavirus pandemic has pushed European governments to take unprecedented steps, including strict national lockdowns, evening curfews, and in mid-2020 the closing of national borders. In the European Union, a bloc shaped around the ideas of free movement of people and goods, these steps highlight the fear for the spread of the virus.

These restrictions have also had, and still have, a major impact on European travel behavior. In the new report: EU Traveler Profile and Key Statistics: The Impact of Covid-19, Skift Research looks at the pre-Covid travel patterns of EU residents, and how the pandemic has changed these patterns. We highlight some segments of the travel industry which have seen better than expected performance, and analyze what 2021 has in store for the bloc.

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This is the latest in a series of reports and data products that Skift Research puts out to help you analyze the impact of the coronavirus on the travel industry. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

After you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. You will also be able to access our proprietary Skift Recovery Index and Skift Health Score data and reports.

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Tags: brexit, eu, europe, european outbound, european union, france, germany, skift research, united kingdom

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