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Articles tagged “skift forum europe”

Tourism

Coronavirus May Solve Overtourism in Europe But Will That Shift Leave Lasting Economic Scars?

European tourist organizations should use coronavirus as an opportunity to solve overtourism concerns. But going overboard may ultimately do away with the economic benefits of recent years that put much-needed funds into both local and national coffers.

Coronavirus May Solve Overtourism in Europe But Will That Shift Leave Lasting Economic Scars?

Coronavirus

IHG and Accor Leaders See Short-Term Virus Response Fueling Longer-Term European Hotel Strategies

The hotel sector is nothing if not inventive, and IHG and Accor have bold ideas to take advantage of what's shaping up to be a mostly domestic summer season.

IHG and Accor Leaders See Short-Term Virus Response Fueling Longer-Term European Hotel Strategies

Online Travel

Less-Visited Destinations Have a Chance to Be on Travel’s Larger Map: Top Expedia Group Exec

All the recent search-and-booking activity for historically less-visited destinations will make it easier for them to justify marketing expenditures even after the pandemic wanes, says Expedia's Cyril Ranque. Could be true, given the curious logic of algorithms.

Less-Visited Destinations Have a Chance to Be on Travel’s Larger Map: Top Expedia Group Exec

Airlines

KLM CEO Still Sees Slow Recovery Even as More Flights Resume

KLM has a powerful brand and should be able to withstand this crisis. But it is not a good time for legacy European airlines that usually rely on lucrative corporate travelers.

KLM CEO Still Sees Slow Recovery Even as More Flights Resume

Announcements

Announcing Skift Forum Europe 2020 as a Virtual Conference

The global Covid-19 crisis is one of the greatest challenges the travel industry has ever faced. As we enter a new phase of recovery planning, Skift will present its tentpole European event -- Skift Forum Europe -- as an online conference to provide a rapid response and a platform for travel leaders to share ideas on June 30.

Announcing Skift Forum Europe 2020 as a Virtual Conference

Tourism

Cannabis Tourism Needs to Get Past Stigma to Grow in Asia

Thailand is in a good position to tap the green rush and forge a path in medical marijuana tourism. Its neighbors are keenly watching its developments, even as the region's pace toward marijuana legalization is still slow.

Cannabis Tourism Needs to Get Past Stigma to Grow in Asia

Skift Originals

Important Date Changes for Skift Forum Europe and Skift Forum Asia

We've decided to move two of our forums to new dates in light of the coronavirus outbreak. Skift Forum Europe will now be held on June 29–30 in Madrid, and Skift Forum Asia in Singapore on Oct. 13–15. We hope you can join us for these seminal travel industry events.

Important Date Changes for Skift Forum Europe and Skift Forum Asia

Online Travel

Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing

Artificial intelligence was a hot topic at this year’s Skift Forum Europe in London. In this video recap from the event, we learn more about how Tinyclues is helping travel brands like Thomas Cook use AI to deliver more personalized shopping and buying experiences to customers at scale.

Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing

Online Travel

Skift Forum Europe Video: How Radisson Hotel Group is Charting a New Course to Great Experiences

Today’s travel industry marketers face an increasingly complicated path to reach and influence their customers. In this video recap of a conversation from Skift Forum Europe 2019, we hear how Accenture and Radisson Hotel Group are helping tackle some of these challenges.

Skift Forum Europe Video: How Radisson Hotel Group is Charting a New Course to Great Experiences

Online Travel

Skift Forum Europe Video: Quantifying the Hotel Brand Experience With AI

Artificial intelligence was a hot topic at this year’s Skift Forum Europe in London. In this video recap from the event, we learn more about how Travelsify is using AI to help unlock unexpected insights about hotels and their brands hidden within customer review data.

Skift Forum Europe Video: Quantifying the Hotel Brand Experience With AI