Articles tagged “skift forum europe”

Video: Google Exec Says Hotel Ads Are the Big Moneymaker in Europe

Video: Google Exec Says Hotel Ads Are the Big Moneymaker in Europe

Dennis Schaal, Skift

It doesn't surprise any soul who knows the travel industry that Google Hotel Ads is the breadwinner and Google Flights takes a back seat revenue-wise, but it's nice to hear Google finally say it.

8 months ago

Google Trials Travel Package Metasearch in the UK and Germany

Google Trials Travel Package Metasearch in the UK and Germany

Sean O'Neill, Skift

Google revealed Tuesday that it is doing an early experiment in how to sell bundled flights and hotels via its travel search results. Package travel is huge in Europe, and Google's trial will be watched closely.

10 months ago

Expedia Plans to Increase Its Marketing Spend in Europe

Expedia Plans to Increase Its Marketing Spend in Europe

Sean O'Neill, Skift

Expedia has not been aggressive in its marketing spend in Europe lately. But its global head of retail, Gary Morrison, says that strategy is about to change.

10 months ago

The Best Form of Hotel Marketing Is Still Word of Mouth Say Mr & Mrs Smith Founders

The Best Form of Hotel Marketing Is Still Word of Mouth Say Mr & Mrs Smith Founders

Deanna Ting, Skift

Even with the advent of the Internet and social media, some things never change when it comes to marketing hotels, and fostering true guest loyalty.

10 months ago

Trivago’s Marketers and Engineers Are Equally Key to Its Success, Says Managing Director

Trivago’s Marketers and Engineers Are Equally Key to Its Success, Says Managing Director

Sean O'Neill, Skift

Trivago gets critiqued for spending heavily on TV brand marketing. But Managing Director Johannes Thomas says it's part of a sustainable plan. We now tend to agree.

10 months ago

Europe Is an Excellent Testbed for the Future of Travel, Say Investors and Entrepreneurs

Europe Is an Excellent Testbed for the Future of Travel, Say Investors and Entrepreneurs

Sean O'Neill, Skift

Defying conventional wisdom in the U.S., leading venture capitalist and the founders of two venture-backed companies -- Trainline and GetYourGuide -- believe that Europe is an excellent testbed for creating travel companies that can scale globally. They make their case well.

10 months ago

IHG CEO Sees Growth Opportunities But Vows to Remain Strictly a Hospitality Company

IHG CEO Sees Growth Opportunities But Vows to Remain Strictly a Hospitality Company

Patrick Whyte, Skift

InterContinental Hotels Group hasn't been as acquisitive as some of its peers in recent years and it's clear that Chief Executive Richard Solomons doesn't intend to follow the crowd.

10 months ago

Skift Forum Europe: Norwegian Air Hopes Its Low-Cost Revolution Is Just Beginning

Skift Forum Europe: Norwegian Air Hopes Its Low-Cost Revolution Is Just Beginning

Brian Sumers, Skift

When others said low-cost, long-haul air travel might not work, Norwegian Air CEO Bjørn Kjos thought differently. So far he has been right — Norwegian's long-haul flights are popular with passengers — but legacy carriers are starting to fight back. It'll be interesting to watch Norwegian battle with them over the coming years.

10 months ago

Skift Forum Europe: Google Travel Exec Details Changing Consumer Behavior

Skift Forum Europe: Google Travel Exec Details Changing Consumer Behavior

Dennis Schaal, Skift

Companies often chase and vie to sign on influencers for marketing purposes, but all can agree that Google is one of the most powerful forces in travel. Despite Facebook's inroads, Google travel products are ascending and Heckmann will shed light on their trajectory.

10 months ago

Join 200+ Companies Coming to Skift Forum Europe

Join 200+ Companies Coming to Skift Forum Europe

Rafat Ali, Skift

Is your company missing from this list? Less than 2 weeks left to register for the hottest conference in travel.

10 months ago

This Is Not a Freakin’ Trade Conference: Europe Style

This Is Not a Freakin’ Trade Conference: Europe Style

Rafat Ali, Skift

Our European not-an-industry-conference conference will build on our promise to be the best creative brainfood all year for the travel industry. We guarantee it.

10 months ago

Skift Forum Europe: How Lonely Planet Looks Beyond Guidebooks

Skift Forum Europe: How Lonely Planet Looks Beyond Guidebooks

Andrew Sheivachman, Skift

Lonely Planet is taking a multichannel approach to consumer travel media, and it seems to be working.

10 months ago