Articles tagged “skift forum europe”

Sponsored
Skift Forum Europe Video: The Future of Tourism

Skift Forum Europe Video: The Future of Tourism

Red Sea Development Company + Skift

In this video from Skift Forum Europe 2020, we learn more about how the Red Sea Development Company aims to develop the first fully integrated mixed-use destination in the Middle East.

3 months ago

Sponsored
Skift Forum Europe Video: Designing a New Era of Conversational Commerce

Skift Forum Europe Video: Designing a New Era of Conversational Commerce

LivePerson + Skift

In this video conversation from Skift Forum Europe 2020, we learn more about how LivePerson is helping the travel industry use the power of conversational commerce to adjust to rapid changes in consumer habits caused by Covid-19, along with new opportunities to streamline company operations.

3 months ago

6 Key Takeaways From Skift Forum Europe

6 Key Takeaways From Skift Forum Europe

Dennis Schaal, Skift

Nothing like a world-shattering crisis to force companies to look into the mirror and contemplate a makeover. Will consumer travel preferences change forever because of coronavirus? Forever is a very long time.

4 months ago

Is the Packaged Holiday Poised to Make a Comeback in Post-Crisis Europe?

Is the Packaged Holiday Poised to Make a Comeback in Post-Crisis Europe?

Rosie Spinks, Skift

Everyone is looking for their competitive advantage in the post-Covid crisis landscape. TUI may find its own in the very thing it's been offering for years: end-to-end packaged tours, with full control over the experience.

4 months ago

Travel Brand Storytelling Needs to Be More Local To Meet This Moment

Travel Brand Storytelling Needs to Be More Local To Meet This Moment

Dennis Schaal and Korey Matthews, Skift

The coronavirus crisis has given new meaning to traveling like a local. Brands are trying to figure out how to market to travelers when they actually are the locals.

4 months ago

Booking Marketing Chief Skeptical Rentals Will Recover Faster Than Hotels

Booking Marketing Chief Skeptical Rentals Will Recover Faster Than Hotels

Sean O'Neill, Skift

Booking.com's Arjan Dijk gave a feisty interview at Skift Forum Europe, touching on his skepticism about Airbnb CEO Brian Chesky's bold predictions about the future of travel, the marketing strategies of his competitors, and whether aid programs for the industry make sense.

4 months ago

Why European Travel Tech Startups Need to Keep On Building Through the Fallout

Why European Travel Tech Startups Need to Keep On Building Through the Fallout

Matthew Parsons, Skift

Startups should take note of venture capital firm Lakestar's vision of what makes a travel company successful if they want to emerge stronger in the post-Covid world.

4 months ago

Tripadvisor CEO to Trade Traffic Goals for More Repeat Usage

Tripadvisor CEO to Trade Traffic Goals for More Repeat Usage

Sean O'Neill, Skift

You've heard other online travel companies talk about the "connected trip." But Tripadvisor focuses instead on the "considered trip" as its north star. CEO Steve Kaufer said engaged travelers, who use his brand to plan all parts of a trip, are his top target.

4 months ago

Reimagining Luxury Travel for 2025

Reimagining Luxury Travel for 2025

Korey Matthews, Skift

Luxury travel brands may see a customer looking for a deeper experience when travel picks up after the pandemic. They will be there to serve.

4 months ago

GetYourGuide CEO Highlights Google’s Alleged Failings During the Pandemic

GetYourGuide CEO Highlights Google’s Alleged Failings During the Pandemic

Dennis Schaal, Skift

GetYourGuide's Johannes Reck is underplaying the Google threat in tours and activities. Sure, Google has much larger priorities, but how much will it cost to build the GetYourGuide brand with Google controlling the airspace?

4 months ago

Coronavirus May Solve Overtourism in Europe But Will That Shift Leave Lasting Economic Scars?

Coronavirus May Solve Overtourism in Europe But Will That Shift Leave Lasting Economic Scars?

Cameron Sperance, Skift

European tourist organizations should use coronavirus as an opportunity to solve overtourism concerns. But going overboard may ultimately do away with the economic benefits of recent years that put much-needed funds into both local and national coffers.

4 months ago

IHG and Accor Leaders See Short-Term Virus Response Fueling Longer-Term European Hotel Strategies

IHG and Accor Leaders See Short-Term Virus Response Fueling Longer-Term European Hotel Strategies

Matthew Parsons, Skift

The hotel sector is nothing if not inventive, and IHG and Accor have bold ideas to take advantage of what's shaping up to be a mostly domestic summer season.

4 months ago