Articles tagged “skift forum europe”

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SkiftX

Skift Forum Europe Video: The Future of Tourism

In this video from Skift Forum Europe 2020, we learn more about how the Red Sea Development Company aims to develop the first fully integrated mixed-use destination in the Middle East.

Skift Forum Europe Video: The Future of Tourism
Free Read

SkiftX

Skift Forum Europe Video: Designing a New Era of Conversational Commerce

In this video conversation from Skift Forum Europe 2020, we learn more about how LivePerson is helping the travel industry use the power of conversational commerce to adjust to rapid changes in consumer habits caused by Covid-19, along with new opportunities to streamline company operations.

Skift Forum Europe Video: Designing a New Era of Conversational Commerce

Hotels

6 Key Takeaways From Skift Forum Europe

Nothing like a world-shattering crisis to force companies to look into the mirror and contemplate a makeover. Will consumer travel preferences change forever because of coronavirus? Forever is a very long time.

6 Key Takeaways From Skift Forum Europe

Business Travel

Is the Packaged Holiday Poised to Make a Comeback in Post-Crisis Europe?

Everyone is looking for their competitive advantage in the post-Covid crisis landscape. TUI may find its own in the very thing it's been offering for years: end-to-end packaged tours, with full control over the experience.

Is the Packaged Holiday Poised to Make a Comeback in Post-Crisis Europe?

Business Travel

Travel Brand Storytelling Needs to Be More Local To Meet This Moment

The coronavirus crisis has given new meaning to traveling like a local. Brands are trying to figure out how to market to travelers when they actually are the locals.

Travel Brand Storytelling Needs to Be More Local To Meet This Moment

Online Travel

Booking Marketing Chief Skeptical Rentals Will Recover Faster Than Hotels

Booking.com's Arjan Dijk gave a feisty interview at Skift Forum Europe, touching on his skepticism about Airbnb CEO Brian Chesky's bold predictions about the future of travel, the marketing strategies of his competitors, and whether aid programs for the industry make sense.

Booking Marketing Chief Skeptical Rentals Will Recover Faster Than Hotels

Online Travel

Why European Travel Tech Startups Need to Keep On Building Through the Fallout

Startups should take note of venture capital firm Lakestar's vision of what makes a travel company successful if they want to emerge stronger in the post-Covid world.

Why European Travel Tech Startups Need to Keep On Building Through the Fallout

Online Travel

Tripadvisor CEO to Trade Traffic Goals for More Repeat Usage

You've heard other online travel companies talk about the "connected trip." But Tripadvisor focuses instead on the "considered trip" as its north star. CEO Steve Kaufer said engaged travelers, who use his brand to plan all parts of a trip, are his top target.

Tripadvisor CEO to Trade Traffic Goals for More Repeat Usage

Business Travel

Reimagining Luxury Travel for 2025

Luxury travel brands may see a customer looking for a deeper experience when travel picks up after the pandemic. They will be there to serve.

Reimagining Luxury Travel for 2025

Online Travel

GetYourGuide CEO Highlights Google’s Alleged Failings During the Pandemic

GetYourGuide's Johannes Reck is underplaying the Google threat in tours and activities. Sure, Google has much larger priorities, but how much will it cost to build the GetYourGuide brand with Google controlling the airspace?

GetYourGuide CEO Highlights Google’s Alleged Failings During the Pandemic