Articles tagged “skift forum europe”

Google Is Trying to Do Away With Bad Advertising

Google Is Trying to Do Away With Bad Advertising

Hannah Sampson, Skift

Online advertising can be annoying, and even more so when it's missing the mark. Google's Rob Torres talks about how the company is trying to at least improve the relevance of the ads users see.

4 months ago

Meliá Hotels Wants to Address Overtourism by Focusing on Quality Over Quantity

Meliá Hotels Wants to Address Overtourism by Focusing on Quality Over Quantity

Hannah Sampson, Skift

The travel industry is still trying to figure out the best way to deal with overtourism — but just the fact that so many players are talking about the issue is a good thing.

4 months ago

How Booking Is Trying to Solve Travel’s Pain Points

How Booking Is Trying to Solve Travel’s Pain Points

Hannah Sampson, Skift

Travel is full of discovery — sometimes not for the better. The CMO of Booking.com explains how the company is trying to ease some of those unhappy surprises.

4 months ago

Ryanair Believes Airline Apps Are Perfect for Last-Minute Upselling

Ryanair Believes Airline Apps Are Perfect for Last-Minute Upselling

Hannah Sampson, Skift

Ryanair's CMO believes airline apps can be a big help to travelers as they're preparing to get on a plane. And if those apps can also generate more revenue for carriers, all the better.

4 months ago

Why Europe Needs to Make Long-Haul Travel Easier

Why Europe Needs to Make Long-Haul Travel Easier

Hannah Sampson, Skift

Europe has seen significant tourism growth recently, but there is still more the destination can do to encourage visitors to come from afar.

4 months ago

Skiftx Original
Video: How Accenture Helps Travel Companies Stay Agile

Video: How Accenture Helps Travel Companies Stay Agile

According to Accenture, a “living business” is a company that marries technology innovation and an agile corporate culture to ensure its relevance amid always changing consumer expectations.

4 months ago

Airbnb Believes Homesharing Is Now for a Mass-Market Audience

Airbnb Believes Homesharing Is Now for a Mass-Market Audience

Hannah Sampson, Skift

Our Skift Take Studio videos take readers behind the scenes at major events. In the first from Skift Forum Europe, Airbnb's boss in Europe, the Middle East, and Africa discusses the broad appeal of homesharing.

4 months ago

Skiftx Original
Video: How Travelsify Matches Travel Brand and Customer DNA

Video: How Travelsify Matches Travel Brand and Customer DNA

The future of brand engagement relies on connecting product attributes and customer preferences on a much deeper level than before. Hospitality and travel is finally catching up with other industries.

4 months ago

Video: Why AccorHotels CEO Wants Even More Brands

Video: Why AccorHotels CEO Wants Even More Brands

Sean O'Neill, Skift

"Anybody telling me you should be limiting the number of brands, I think it's bullshit," said AccorHotels CEO Sebastien Bazin at Skift Forum Europe. We wouldn't be surprised to see him expand the hotel giant's portfolio of brands to at least 40, up from today's 32.

4 months ago

Video: Why Google Is Happy Sticking With Search

Video: Why Google Is Happy Sticking With Search

Patrick Whyte, Skift

Of course Google could become an online travel agency if it wanted to, but why would it want to jeopardize such a lucrative revenue stream in terms of ad dollars it receives from booking sites?

4 months ago

Video: Naspers Group Investment Exec Sees Consumer Focus Shifting From Price to Convenience

Video: Naspers Group Investment Exec Sees Consumer Focus Shifting From Price to Convenience

Dennis Schaal, Skift

Are consumers discarding price-consciousness for convenience? Uber is convenient, but it's also cheap. These dueling preferences aren't clear-cut, and the trends will remain complex.

4 months ago

Video: Selling Travel on Facebook Remains a Work in Progress

Video: Selling Travel on Facebook Remains a Work in Progress

Andrew Sheivachman, Skift

Travel hasn't invested in marketing and sales solutions like bots on Facebook in the same way that other global industries have. A spirit of experimentation is necessary, particularly since online advertising is usually a costly endeavor for travel companies.

4 months ago