FlightView has somewhat of a utopian vision where mobile devices tracked by airports aren't attached to passenger identities. In the real world, it's not clear how private this mobile tracking actually would be.
Passengers are demanding more automated and efficient service and airports that quickly respond to their expectations will be able to increase revenue and customer satisfaction.
As evidence that technology improves the travel experience mounts, passengers will become more open to sharing their data and interacting with advanced devices that inform and improve their air travel experience.
When it comes to performance-tracking of their mobile initiatives, more than one third of airlines surveyed by SITA indicated they don't track them. Their priorities obviously are elsewhere, but this is at airlines' own peril.