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Articles tagged “sgf2015”

Online Travel

Video: Inside the Chaotic Minds of Millennial Travelers

When an audience is both howling with laughter and taking down notes, you know you're hitting the right ones.

Video: Inside the Chaotic Minds of Millennial Travelers

Business Travel

Skift Versus Magazine: Travel Consultants Vs. Travel Agents

Don't call it a comeback. Travel agents never disappeared; the savvy agents just got serious by re-branding themselves as travel consultants and learning to specialize in what technology companies can't provide: a human touch.

Skift Versus Magazine: Travel Consultants Vs. Travel Agents

Hotels

Video: Wyndham’s CMO on the Unseen Power of Middle America

Middle America isn't sexy, but it's an enormous part of the travel sector and one in which there are multiple opportunities to innovate.

Video: Wyndham’s CMO on the Unseen Power of Middle America

Media and PR

Video: Why Instagram Is the New Language of Consumer Travel Engagement

Inspiration and influence combine to form a potent form of persuasion on consumers' smartphones and screens.

Video: Why Instagram Is the New Language of Consumer Travel Engagement
Free Read

Media and PR

Video: Travel Channel’s SVP of Programming on Upping the Creative Game in Video

Travel Channel's SVP of Programming gives travel marketers a crash course in video production.

Video: Travel Channel’s SVP of Programming on Upping the Creative Game in Video

Online Travel

Video: Priceline.com CEO on the Most Important Booking Metric

Understanding how Priceline.com turns lurkers into customers is key to gauging its success.

Video: Priceline.com CEO on the Most Important Booking Metric

Online Travel

Video: Understanding the Science and Art of Online User Reviews

Truly a five star and all-thumbs up performance.

Video: Understanding the Science and Art of Online User Reviews

Hotels

Video: Hyatt Hotels’ CEO on a New Perspective on the Hospitality Industry

Few people would expect the CEO of one of the largest hospitality groups to say something fresh or frank, but Hoplamazian did.

Video: Hyatt Hotels’ CEO on a New Perspective on the Hospitality Industry

Airlines

Video: Virgin Atlantic’s CEO on Not Chasing Competitors

Virgin's unique position comes with its own challenges, but it also allows the airline to go it alone when necessary, confident its relationship with its best passengers will help it out.

Video: Virgin Atlantic’s CEO on Not Chasing Competitors

SkiftX

Customer Experience Is the New Customer Service

Customer experience requires deeper thinking about the guest or passenger, which is why when it's done right it makes such a strong impression.

Customer Experience Is the New Customer Service