Ross Babbit, SVP, Programming of Travel Channel, spoke at the Skift Global Forum about how travel brands can up their creative game when it comes to video.

Babbit broke down some of the production methods and new technologies the channel is currently using to develop video for both TV and digital. He also spoke about the value of capturing more local, authentic travel experiences on film to meet the needs of the modern audience.

This is part of a series of videos from the Skift Global Forum 2015. Over an eight-week period we’ll release each of the three dozen-plus presentations from the event. To keep track of them all, bookmark Skift Global Forum.

Watch the video, above, for the full 10-minute presentation.

For more travel video trends, check out the Moving Images mini-site, created by Skift and Travel Channel.

Learn More About the Skift Global Forum