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Articles tagged “sgf2015”

Tourism

Skift Global Forum 2015: How VisitBritain Markets a Mature Brand to a New Audience

VisitBritain is gung-ho on developing and curating travel content to promote lesser known destinations in England, Scotland and Wales, while at the same time expanding the travel conversation among visitors with each other.

Greg Oates, Skift | 9 years ago

Skift Global Forum 2015: How VisitBritain Markets a Mature Brand to a New Audience

Tourism

Skift Global Forum 2015: Taking Risks to Market an Icon Like New York City

Change or die. NYC & Company's Fred Dixon wouldn't put it as crudely as this but that is one of his messages for risk-adverse tourism marketers.

Dennis Schaal, Skift | 9 years ago

Skift Global Forum 2015: Taking Risks to Market an Icon Like New York City

Media and PR

Skift Global Forum 2015: The Growing Global Community of Black Travelers

The travel industry has a long way to go before it starts reflecting the diversity of the world around it, and any small step is more than welcome.

Jason Clampet, Skift | 9 years ago

Skift Global Forum 2015: The Growing Global Community of Black Travelers

Announcements

Skift Global Forum: CNBC Comes on Board as Exclusive Broadcast Partner

Come hear the best talks on the future of travel, come define the future of travel, at Skift Global Forum 2015.

Rafat Ali, Skift | 9 years ago

Skift Global Forum: CNBC Comes on Board as Exclusive Broadcast Partner

Online Travel

Skift Global Forum 2015: Reserve’s CEO on Its Contrarian Model for Dining Reviews

Reserve believes it can work closely with restaurants using a dining review model that bucks the user-generated content trend. Whether its personalized restaurant recommendations will be enough to counter the trend toward publicly available user reviews remains to be seen.

Dan Peltier, Skift | 9 years ago

Skift Global Forum 2015: Reserve’s CEO on Its Contrarian Model for Dining Reviews

SkiftX

Skift Global Forum 2015: Lippincott CEO on Better Experience Design Through Science

The day when intelligent or invisible design is no longer either of those things, rather simply just commonplace design, is slowly getting closer, and Wise's talk will explain what travel brands should do to reach that point.

Dan Peltier, Skift | 9 years ago

Skift Global Forum 2015: Lippincott CEO on Better Experience Design Through Science

Hotels

Skift Global Forum 2015: Hyatt CEO on Bringing Humanity Back to Hospitality

Incorporating technology into the guest experience is about understanding their needs, not just playing with cool gadgets.

Dennis Schaal, Skift | 9 years ago

Skift Global Forum 2015: Hyatt CEO on Bringing Humanity Back to Hospitality

Online Travel

Skift Global Forum 2015: Priceline.com CEO on Why Conversions Are the Only Online Travel Metric

Conversion has gotten more complicated during the past year and Hennessy's talk will lay out why it really matters and why it should be kept at the heart of what a business seeks to do.

Dan Peltier, Skift | 9 years ago

Skift Global Forum 2015: Priceline.com CEO on Why Conversions Are the Only Online Travel Metric

Airlines

Skift Global Forum 2015: Virgin Atlantic CEO on Building a Lasting Airline Brand

Richard Branson made sure that his Virgin Atlantic oozed cool and shook the aviation industry out of a bland stupor. It's good to see that dynamic brand endure in an industry where many other iconic trailblazers have faded into memory.

Marisa Garcia, Skift | 9 years ago

Skift Global Forum 2015: Virgin Atlantic CEO on Building a Lasting Airline Brand

Media and PR

Skift Global Forum 2015: The Science and Art of Online User Reviews

Travel brands must be conscious about how people express themselves online to provide a platform-specific personalized customer service.

Joyce Manalo, Skift | 9 years ago

Skift Global Forum 2015: The Science and Art of Online User Reviews