Skift Take

Virgin's unique position comes with its own challenges, but it also allows the airline to go it alone when necessary, confident its relationship with its best passengers will help it out.

Craig Kreeger, CEO of the airline Virgin Atlantic, spoke at the Skift Global Forum with Atmosphere Research’s Henry Harteveldt about why Virgin isn’t interested in battles that force it to reduce its offerings to the lowest common denominator.

Kreeger’s discussion with Harteveldt explored his airline’s deepening relationship with minority’s owner Delta Air Lines, why he isn’t wading into the Open Skies debate in the U.S., and why Virgin’s unique position allows it to innovate on products like its category-defining Premium Economy.

This is the third Skift Global Forum 2015 video we have posted. Over the next eight weeks we’ll release each of the three dozen-plus presentations from the 2015 Skift Global Forum. To keep track of them all, bookmark Skift Global Forum.

Watch the video, above, for the full 23 minute interview.

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Tags: sgf2015, skift global forum, virgin atlantic

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