Skift Take

Inspiration and influence combine to form a potent form of persuasion on consumers' smartphones and screens.

Jeremy Jauncey, founder of Beautiful Destinations, spoke at the Skift Global Forum about the power of visuals to influence consumer behavior.

Beautiful Destinations works with brands and publishers to develop and execute Instagram strategies to increase followers and engagement, as well as drive interest to destinations and properties through targeted campaigns.

Jauncey discussed the opportunity that still remains for travel brands to make better use of Instagram, highlighting the fact that the travel industry has been the second slowest industry after financial services to adopt the medium. It’s a rapidly growing one as well, reaching 400 million users a month who share over 80 million images a day.

This is the latest Skift Global Forum 2015 video we have posted. Over the next eight weeks we’ll release each of the three dozen-plus presentations from the 2015 Skift Global Forum. To keep track of them all, bookmark Skift Global Forum.

Watch the video, above, for the full 16-minute presentation.

Learn More About the Skift Global Forum


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Tags: instagram, sgf2015, skift global forum

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