Articles tagged “search”

IHG’s AI strategy isn’t about chatbots. It’s about making sure its hotels are structured, searchable, and integrated enough to survive the shift from links to answers.

Hotel groups are increasingly sharing AI risks openly. But Hyatt and others have no choice but to keep experimenting.

ChatGPT isn’t replacing hotel distribution yet, but it’s becoming too important for hotels to ignore as AI reshapes how trips are planned.

Category search lost its utility for Airbnb when it expanded beyond one product, homes. It was telling that none of Airbnb's online travel agency multi-product rivals implemented their own version of Category search, which Airbnb touted as being so innovative.

Imagine converting a roadside billboard that you paste up once a season to an electronic screen with real-time pricing and images. That's how to think about Google's upgraded search ads.

The new Google search results in an age of AI-powered search is a fascinating mix of usefulness, uselessness, and sheer overwhelm of formats.

Google is the among the tech giants investing in a reimagined, AI-powered future of travel planning and booking. How can the smaller companies compete?

Google's push to visually immersive search on its maps app may boost the discoverability of hidden-gem tours, activities, and museums.

Ranking for city-specific experiences search terms is fiercely competitive and an expensive part of performance marketing that tends to favors online travel agencies with big budgets. A new carousel in Google's Things To Do adds an interesting shift in search display.

Yelp has for months been testing how it could use the latest generation of artificial intelligence (AI) without undermining the trust of the consumers who use it to find business…