Hyatt CEO Sees Lift From AI Search; Reveals ChatGPT App
Photo Credit: Park Hyatt Kuala Lumpur. Hyatt Hotels
Skift Take
Hotel groups are increasingly sharing AI risks openly. But Hyatt and others have no choice but to keep experimenting.
Hyatt says its multiyear push into artificial intelligence is delivering measurable gains across search, group sales, and internal operations.
“We've been at this AI enablement for two full years,” CEO Mark Hoplamazian said on the company’s earnings call Thursday.
Hyatt’s strategy is most visible in search — both on Hyatt.com and inside ChatGPT — after the company rebuilt its website search engine to reflect how travelers actually plan trips.
“We recognized early that guests actually wanted to search with prose, as opposed to a city, state and availability date framework,” Hoplamazian said.
“We’ve now got longitudinal data over a couple of quarters, which clearly demonstrate that the booking conversion rate and the total revenue being generated through the native se
