Articles tagged “qantas”

A new direct route will change traveler habits on Australia’s west coast and may deliver more market share to Qantas. But, more importantly, it looks set to herald more ultra-long-distance connections between Australia and Europe.

Here are the brands that are innovating and getting the lounge experience right.

There have been so many advances in aviation in the past couple of decades that there are almost no routes between major world cities a modern airliner cannot fly. Sydney to New York and London are two of those routes. But perhaps not for long.

This makes perfect sense, and can't cost Alaska Airlines much in revenue. Why don't other U.S. carriers do the same thing?

The Obama Administration's decision to block Qantas' application for antitrust immunity with American came as a surprise to most observers. The Trump administration's Department of Transportation would normally be likely will rule otherwise. But this new administration is unpredictable, so it's hard to say for sure.

Airbnb has made it clear it's not a hotel company in the traditional sense, but with its latest loyalty play, it appears to be taking its lead from hotel-airline partnerships. Which makes us wonder: Will it eventually launch its own loyalty program in the not-so-distant future? Are other airline partnerships in other global regions also in the works now that they've already formed deals in Australia and the U.S.?

What Jetstar Group has done is nearly impossible. It has taken five different airlines in five countries, most with different investors, and operating them as one brand. So far, it's worked out pretty well.

Qantas is finally seeing some improvement from its Jetstar brands. But will the discount airlines be able to sustain their success?

We turned the camera on four of travel's marketing leaders to learn what keeps them up at night. Here's what they had to say.

The goal is to make airline lifestyle brands relatable, likable, insidery, and envy-inducing badges of honor. Fashion and other style elements are the type of brand associations which make that connection happen. Plus: Women make key travel decisions for themselves and their families.