Articles tagged “qantas”

For any travel brand, loyalty done right is the most reliable marketing vehicle.

Qantas is making some very smart and bold branding moves. The timing of this collaboration with Tesla around the launch of the Model S is only the latest.

With Qantas' decision, the question arises what other oneworld partners will do next. The Wi-Fi space race just heated up again, and it never even had time to cool down.

Qantas promotes Australian leaders in technology and science with a special tour of Silicon Valley, and inspires passengers onboard with the world's first Tech Talk in the sky. Helping startups is the new startup for the aviation industry. We’re not sure what to make of this trend yet. Give us a minute.

A safety video which manages to be entertaining and promotes the brand is good. Marketing content designed to go viral, disguised as a safety video, is not. 

JetStar is a success story for the Qantas group; one that other airlines will want to review closely. But it also benefits from a unique market which has seen significant passenger growth, and where long-distance flight is the best available—or only option—to get from point A to point B.

Close ties between Hollywood and aviation date back many decades. The more recent trend of actors as formal brand ambassadors helps align the airline brand with the star’s persona. With the right selection of stars, it’s an association which can really pay off.

Despite its historic hitches, the Dreamliner has plenty for airlines and passengers to like. Its manageable size is a distinct advantage.

If Samsung can make something like this affordable for airlines to feature as the ultimate escape from the crowded Economy cabin, we're sold.

As the lines between independent and branded travel content blur, it will matter less who is presenting the content and more whether it's relevant and actionable for the targeted reader.