qantas Archives

Airlines

Qantas Announces Free Domestic In-Flight High-Speed Wi-Fi Starting Next Year

With Qantas' decision, the question arises what other oneworld partners will do next. The Wi-Fi space race just heated up again, and it never even had time to cool down.

Marisa Garcia, Skift | 8 years ago

Airlines

Qantas Gets the Safety Video Formula Right While Promoting Destinations

A safety video which manages to be entertaining and promotes the brand is good. Marketing content designed to go viral, disguised as a safety video, is not.

Marisa Garcia, Skift | 8 years ago

Airlines

Qantas CEO Shares His Secrets for Operating Low-Cost and Full-Service Airlines Together

JetStar is a success story for the Qantas group; one that other airlines will want to review closely. But it also benefits from a unique market which has seen significant passenger growth, and where long-distance flight is the best available—or only option—to get from point A to point B.

Marisa Garcia, Skift | 9 years ago

Airlines

Hugh Jackman Is Qantas’ New Brand Ambassador for Australian Tourism

Close ties between Hollywood and aviation date back many decades. The more recent trend of actors as formal brand ambassadors helps align the airline brand with the star’s persona. With the right selection of stars, it’s an association which can really pay off.

Marisa Garcia, Skift | 9 years ago

Airlines

Qantas’ Dreamliner Plans Mark the Beginning of ‘New Era’

Despite its historic hitches, the Dreamliner has plenty for airlines and passengers to like. Its manageable size is a distinct advantage.

Marisa Garcia, Skift | 9 years ago

SkiftX

Best Travel Ads This Week: Brands Building Emotional Connections

It can be difficult to determine whether travel companies are selling daydreams and memories or luggage and plane tickets today as brands align themselves with experiences rather than the details of their products.

Samantha Shankman, Skift | 9 years ago

Airlines

Qantas Just Made Virtual Reality In-Flight Entertainment a Reality

If Samsung can make something like this affordable for airlines to feature as the ultimate escape from the crowded Economy cabin, we're sold.

Marisa Garcia, Skift | 9 years ago

Online Travel

Top 10 Airlines on Social Media for December 2014

Holidays are a stressful time for most travelers. Airlines took the opportunity to be present by introducing their crew members, showing customer appreciation, and entertaining travelers.

Joyce Manalo, Skift | 9 years ago