This week’s travel ad roundup focuses on U.S. states and neighborhoods that are frequently forgotten by first-time foreign visitors and American travelers. Some destinations like Utah’s Park City focus on their accessibility while others like North Dakota try to add context and relevance to the outdoors.
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Travel Portland released another quirky ad highlighting the unconventional city just after the new year. The ad features your average “guy who likes beer” boasting about Portland’s 52 craft breweries. The eccentric part is that he gets a tattoo of his favorite brews and is in the middle of his third during taping.
Visit Park City exaggerates how easy it is to get the Utah ski town by asking visitors on the slopes where they were that morning. The answers range from Orlando to Minneapolis to New Jersey. It’s a smart technique that shows off the beauty of the destination while highlighting its accessibility.
Actor Josh Duhamel recently became the spokesperson for his home state’s tourism board, North Dakota Tourism. The organization released six new ads featuring outdoor adventure, history, and Duhamel’s voice. The ads are creative with quick photo sequences, slow-motion video, and a folksy music background.
Every month New York City’s tourism board NYC & Company highlights a new neighborhood as part of its Neighborhood x Neighborhood initiative. This month focused on Park Slope and the final production was a video so enticing, so “Brooklyn,” that it would make any visitor start planing a trip and any local start looking up real estate.
Qantas Airways‘ new ad for its frequent flyer program makes earning and spending points look as easy as buying milk. The ad follows a girl in Australia as she flies a Qantas jet to London for a carton of milk. The ad brings a refreshing touch of creativity and lightness to what can be a complicated part of travel.
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Photo credit: A man sits in Theodore Roosevelt National Park in North Dakota's new tourism ad. North Dakota Tourism / YouTube