Articles tagged “public relations”

United Airlines Public Relations Chief to Leave After Tumultuous Tenure

Michael Sasso, Bloomberg

United Airlines PR head Jim Olson arrived at the carrier a couple of years ago with a distinguished resume. But his stint has been rocky, and it's hard to escape the fact United's mishandling of the infamous April 2017 dragging incident happened under his watch.

Platform Disruption Has Changed How Travel PR Agencies Operate

Andrew Sheivachman, Skift

Travel PR agencies have had to adapt to the complicated world of online content. As marketing dollars move towards influencers and activations, less is being put towards traditional print advertising in newspapers and magazines.

Launching SkiftEDU Course: The Makings of the Modern Travel PR Pro

Rafat Ali, Skift

This course will help you master the tools, tactics, and trends that travel PR professionals need to master in 2016 and beyond.

Video: The Evolution of Public Relations in the Travel Industry

Jason Clampet, Skift

Delta's become a master at telling the stories it wants told in an increasingly noisy marketplace.

Delta’s Kevin Shinkle and Nancy Friedman on Changes in Travel Public Relations at Skift Forum

Dennis Schaal, Skift

Reporters are bombarded with often useless press releases. What works? A pitch from a public relations representative whom you know isn't a spin doctor and actually wants to convey some real, concrete, needle-moving NEWS.

Skift Global Forum 2015: How Delta Air Lines Views the Transformation of Public Relations

Dennis Schaal, Skift

Balancing the interests of the airline and the needs of the passengers who fly it every day leaves little room for error on the PR side.

Skift Podcast 3: Travel PR Is the Invisible Engine Fueling Your Travel Inspiration

Samantha Shankman, Skift

Traditional travel media has been upended in recent years and so has the massive PR machine that touches every part of the travel industry. Understand the changes by listening to this episode of the Skift Podcast.

Ryanair’s mission impossible: Job opening for public relations director

Who knows? If the outgoing public relations director wrote all the soundbites, maybe Ryanair's Michael O'Leary will be transformed into a pussycat. Maybe not.