Articles tagged “public relations”

Short-Term Rentals

Airbnb CEO Vows to Bring New Focus to Experiences

Airbnb's Brian Chesky may be over-estimating how many people will work from home in the future "glued" to their laptop screens. But the world has changed — for sure — and travel patterns have been altered as well, with new demand for experiences.

Airbnb CEO Vows to Bring New Focus to Experiences

Airlines

United Airlines Public Relations Chief to Leave After Tumultuous Tenure

United Airlines PR head Jim Olson arrived at the carrier a couple of years ago with a distinguished resume. But his stint has been rocky, and it's hard to escape the fact United's mishandling of the infamous April 2017 dragging incident happened under his watch.

United Airlines Public Relations Chief to Leave After Tumultuous Tenure

Media and PR

Platform Disruption Has Changed How Travel PR Agencies Operate

Travel PR agencies have had to adapt to the complicated world of online content. As marketing dollars move towards influencers and activations, less is being put towards traditional print advertising in newspapers and magazines.

Platform Disruption Has Changed How Travel PR Agencies Operate

Announcements

Launching SkiftEDU Course: The Makings of the Modern Travel PR Pro

This course will help you master the tools, tactics, and trends that travel PR professionals need to master in 2016 and beyond.

Launching SkiftEDU Course: The Makings of the Modern Travel PR Pro

Airlines

Video: The Evolution of Public Relations in the Travel Industry

Delta's become a master at telling the stories it wants told in an increasingly noisy marketplace.

Video: The Evolution of Public Relations in the Travel Industry

Media and PR

Delta’s Kevin Shinkle and Nancy Friedman on Changes in Travel Public Relations at Skift Forum

Reporters are bombarded with often useless press releases. What works? A pitch from a public relations representative whom you know isn't a spin doctor and actually wants to convey some real, concrete, needle-moving NEWS.

Delta’s Kevin Shinkle and Nancy Friedman on Changes in Travel Public Relations at Skift Forum

Airlines

Skift Global Forum 2015: How Delta Air Lines Views the Transformation of Public Relations

Balancing the interests of the airline and the needs of the passengers who fly it every day leaves little room for error on the PR side.

Skift Global Forum 2015: How Delta Air Lines Views the Transformation of Public Relations

Media and PR

Skift Podcast: Travel PR Is the Invisible Engine Fueling Your Travel Inspiration

Traditional travel media has been upended in recent years and so has the massive PR machine that touches every part of the travel industry. Understand the changes by listening to this episode of the Skift Podcast.

Skift Podcast: Travel PR Is the Invisible Engine Fueling Your Travel Inspiration

Airlines

Ryanair’s mission impossible: Job opening for public relations director

Who knows? If the outgoing public relations director wrote all the soundbites, maybe Ryanair's Michael O'Leary will be transformed into a pussycat. Maybe not.