Michael Sasso, Bloomberg
United Airlines PR head Jim Olson arrived at the carrier a couple of years ago with a distinguished resume. But his stint has been rocky, and it's hard to escape the fact United's mishandling of the infamous April 2017 dragging incident happened under his watch.
1 year ago
Andrew Sheivachman, Skift
Travel PR agencies have had to adapt to the complicated world of online content. As marketing dollars move towards influencers and activations, less is being put towards traditional print advertising in newspapers and magazines.
2 years ago
Rafat Ali, Skift
This course will help you master the tools, tactics, and trends that travel PR professionals need to master in 2016 and beyond.
2 years ago
Jason Clampet, Skift
Delta's become a master at telling the stories it wants told in an increasingly noisy marketplace.
3 years ago
Dennis Schaal, Skift
Reporters are bombarded with often useless press releases. What works? A pitch from a public relations representative whom you know isn't a spin doctor and actually wants to convey some real, concrete, needle-moving NEWS.
4 years ago
Dennis Schaal, Skift
Balancing the interests of the airline and the needs of the passengers who fly it every day leaves little room for error on the PR side.
4 years ago
Samantha Shankman, Skift
Traditional travel media has been upended in recent years and so has the massive PR machine that touches every part of the travel industry. Understand the changes by listening to this episode of the Skift Podcast.
4 years ago
Who knows? If the outgoing public relations director wrote all the soundbites, maybe Ryanair's Michael O'Leary will be transformed into a pussycat. Maybe not.
6 years ago