Skift Take

Traditional travel media has been upended in recent years and so has the massive PR machine that touches every part of the travel industry. Understand the changes by listening to this episode of the Skift Podcast.

Series: Skift Podcast

Skift Podcast

Compelling discussions with travel industry leaders and creatives who are helping to shape the future of travel.

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Public relations is the invisible engine that helps direct many of the messages that travelers consume about destinations, hotels, airlines and cruises. Whether it’s via a New York Times article, a Travel + Leisure advertor