Articles tagged “personalization”

In this brand talk from Skift Global Forum 2022, we hear from Joseph Rajadurai, vice president and general manager of travel and hospitality at Cognizant, and Jin Ivacic, vice president of global talent acquisition at Hyatt, on how the travel industry can address changing expectations from both employees and customers in today’s dynamic environment.

Personalization is a buzzy word on many hoteliers' lips. But only a handful of operators, brands, and agencies, such as Rosewood, Virgin, The Nines, and Muzéo, seem to be truly learning how to deliver individualized service.

In this recent webinar, Amperity, Amadeus and Microsoft explored how travel brands can use customer data from all sources — not just rewards or loyalty — to differentiate, retain, and energize their customer base through positive, immersive digital experiences.

Frequent stays and in-person interactions have long been the standard building blocks for traditional loyalty programs. As travel experiences blend with the digital, contactless world, hotel brands must sharpen their abilities to gather first-party, personalized data from customers throughout the journey.

5G is set to help reshape the travel and hospitality industry, equipping businesses and consumers with the fastest and most responsive digital connectivity that will impact both guest engagement and hotel operations.

How are airlines preparing to address the needs of the changed passenger and disrupted operating environment as the world emerges from the Covid-19 crisis? Expect to see strategies for personalized value, more choices, and greater airline control, as airlines move forward on their unique journey back to profitability.

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

Airlines can unlock the opportunity for incremental revenue and the experiences their travelers expect with new retailing technology that can help power personalized offer creation and distribution.

The Covid-19 pandemic has shown that travel brands need to rethink consumer trust and loyalty to adapt to the new normal and truly deliver the personalized experiences that today’s customers expect. The stakes are higher than ever.