Articles tagged “personalization”

Personalization is now a core driver of revenue in travel — but most brands still struggle to deliver it at scale. Despite vast amounts of customer data, many organizations lack…

At Skift Global Forum 2025, industry leaders discussed how evolving consumer expectations, personalization, and data-driven marketing are redefining how hospitality brands connect with modern travelers.

At Skift Global Forum 2025, travel leaders explored how AI is reshaping traveler behavior, forecasting, and marketing strategy, and why human insight remains travel’s greatest advantage.

Listening to your audience enables you to deliver the experiences they seek, and some they never would have expected.

Booking thinks its future agentic AI experience would be able to out-personalize the ChatGPTs and Geminis. Maybe that's so. But the LLMs will have a helluva lot of customer data, as well.

Legacy pricing systems are holding airlines back from delivering the level of personalization, revenue optimization, and cross-channel consistency that modern travelers expect. IBS Software’s forward-looking approach offers a clear path to higher revenue and improved traveler experiences.

The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliance’s new report reveals that guests want programs that feel personal, not transactional.

Social media platforms are the most influential source of travel inspiration, surpassing official travel websites, review platforms, and traditional media.

Loyalty programs used to feel cookie-cutter — you had points, but your options were limited to a standard king-size suite or a business-class seat. Today, points let you dream bigger (and more luxe), whether it’s a secluded wellness retreat, a private cultural tour, or a completely custom vacation rental.

Artificial intelligence (AI) is helping hospitality revenue managers adapt to shifting consumer preferences and rising competition. With AI-enabled dynamic pricing, predictive analytics, and personalization at scale, companies can drive profitability in an unpredictable market.