Articles tagged “millennial”

Hotels

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Consumer sentiment towards the majority of hotel loyalty programs has been improving over the past five years and the breadth of programs is also growing, but the path to real customer loyalty isn't that simple.

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Hotels

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

Despite numerous enhancements and considerable growth in hotel loyalty programs, opinions on the effectiveness and value of these programs vary widely among consumers and hotel owners. Our latest report evaluates these differing perspectives and offers hotel companies ways to navigate the challenging road to real customer loyalty.

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

Online Travel

What Millennial Travel Professionals Envision for the Future of Travel

Millennial travel habits tell us as much about broader, changing trends as they do the preferences of just one age demographic.

What Millennial Travel Professionals Envision for the Future of Travel

Hotels

Aloft Tries to Speak Millennial With New Emoji Room Service Ordering

Aloft Tries to Speak Millennial With New Emoji Room Service Ordering

Meetings

Free Skift Report: What Millennials Want in Meetings

Millennial meeting attendees value face-to-face networking at meetings and events just as much as previous generations. Download this report for FREE to learn more.

Free Skift Report: What Millennials Want in Meetings

Uncategorized

4 Strategies to Better Engage the Millennial Traveler

As millennial travelers continue to grow in affluence and influence, travel and tourism companies need to develop strategies to better engage with and drive business from this rising new breed of customer.

4 Strategies to Better Engage the Millennial Traveler

Hotels

Hotel Jen by Shangri-La is First Major Asian Brand to Target Millennials

While this is nothing especially new in the Western hemisphere, it's interesting to see how a large Asian hotel brand goes about targeting Millennial business and leisure travelers in Southeast Asia's conservative hospitality market.

Hotel Jen by Shangri-La is First Major Asian Brand to Target Millennials

Hotels

The Social Media Habits of Luxury Travelers in the Americas and Beyond

It doesn't matter if a luxury hotel is based in New York City, Caracas, or Dubai. A strong social presence is needed to attract new guests and engage loyal customers, all of whom expect mobile updates and content from their preferred brands.

The Social Media Habits of Luxury Travelers in the Americas and Beyond

SkiftX

Young Travelers Spend Less Time Soul Searching, More Time Boosting Resumes

The recession actually boosted youth travel as millennials without jobs took the road to either buy time or boost their work experience overseas. This bodes well for the industry since people who travel young are likely to continue traveling and with more money in the future.

Young Travelers Spend Less Time Soul Searching, More Time Boosting Resumes

Hotels

Marriott launches “Travel Brilliantly” campaign to attract millennials

Marriott’s first major marketing attempt to attract customers, which are being wooed away by design hotels, has been criticized for being so different from Marriott’s branding that it feels like a lie.

Marriott launches “Travel Brilliantly” campaign to attract millennials