Articles tagged “millennial”

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New Research: How Families and Their Children Make Travel Decisions

New Research: How Families and Their Children Make Travel Decisions

Expedia Group Media Solutions + Skift

A new study from Expedia Group Media Solutions explores how the world’s youngest generation is influencing family travel.

3 months ago

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Rebecca Stone, Skift Research

Consumer sentiment towards the majority of hotel loyalty programs has been improving over the past five years and the breadth of programs is also growing, but the path to real customer loyalty isn't that simple.

1 year ago

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

Rebecca Stone, Skift Research

Despite numerous enhancements and considerable growth in hotel loyalty programs, opinions on the effectiveness and value of these programs vary widely among consumers and hotel owners. Our latest report evaluates these differing perspectives and offers hotel companies ways to navigate the challenging road to real customer loyalty.

1 year ago

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From Baby Boomers to Millennials: Why Travel Companies Need to Tailor Their Customer Support

From Baby Boomers to Millennials: Why Travel Companies Need to Tailor Their Customer Support

[24]7 + Skift

Travel providers should pay attention to the preferences in communication of different generations in order to provide optimal customer support to every customer. Download this free report to learn more!

2 years ago

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Building Millennial Business Traveler Loyalty Through Better Mobile Experiences

Building Millennial Business Traveler Loyalty Through Better Mobile Experiences

DEEM + Skift

Like so many other industries, corporate travel is being shaped by mobile-first millennials—which means companies must adapt to meet their unique habits, or be left behind.

2 years ago

What Millennial Travel Professionals Envision for the Future of Travel

What Millennial Travel Professionals Envision for the Future of Travel

Dan Peltier, Skift

Millennial travel habits tell us as much about broader, changing trends as they do the preferences of just one age demographic.

4 years ago

Aloft Tries to Speak Millennial With New Emoji Room Service Ordering

4 years ago

Free Skift Report: What Millennials Want in Meetings

Free Skift Report: What Millennials Want in Meetings

Millennial meeting attendees value face-to-face networking at meetings and events just as much as previous generations. Download this report for FREE to learn more.

4 years ago

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4 Strategies to Better Engage the Millennial Traveler

4 Strategies to Better Engage the Millennial Traveler

Revinate + Skift

As millennial travelers continue to grow in affluence and influence, travel and tourism companies need to develop strategies to better engage with and drive business from this rising new breed of customer.

5 years ago

Hotel Jen by Shangri-La is First Major Asian Brand to Target Millennials

Hotel Jen by Shangri-La is First Major Asian Brand to Target Millennials

Greg Oates, Skift

While this is nothing especially new in the Western hemisphere, it's interesting to see how a large Asian hotel brand goes about targeting Millennial business and leisure travelers in Southeast Asia's conservative hospitality market.

5 years ago

The Social Media Habits of Luxury Travelers in the Americas and Beyond

The Social Media Habits of Luxury Travelers in the Americas and Beyond

Samantha Shankman, Skift

It doesn't matter if a luxury hotel is based in New York City, Caracas, or Dubai. A strong social presence is needed to attract new guests and engage loyal customers, all of whom expect mobile updates and content from their preferred brands.

6 years ago

Young Travelers Spend Less Time Soul Searching, More Time Boosting Resumes

Young Travelers Spend Less Time Soul Searching, More Time Boosting Resumes

Adrian Bridge, The Daily Telegraph

The recession actually boosted youth travel as millennials without jobs took the road to either buy time or boost their work experience overseas. This bodes well for the industry since people who travel young are likely to continue traveling and with more money in the future.

6 years ago