Articles tagged “millennial”

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Business Travel

New Research: How Families and Their Children Make Travel Decisions

A new study from Expedia Group Media Solutions explores how the world’s youngest generation is influencing family travel.

New Research: How Families and Their Children Make Travel Decisions

Hotels

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Consumer sentiment towards the majority of hotel loyalty programs has been improving over the past five years and the breadth of programs is also growing, but the path to real customer loyalty isn't that simple.

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Hotels

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

Despite numerous enhancements and considerable growth in hotel loyalty programs, opinions on the effectiveness and value of these programs vary widely among consumers and hotel owners. Our latest report evaluates these differing perspectives and offers hotel companies ways to navigate the challenging road to real customer loyalty.

New Skift Research Report: What Works Best in Hospitality Loyalty Programs
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Business Travel

From Baby Boomers to Millennials: Why Travel Companies Need to Tailor Their Customer Support

Travel providers should pay attention to the preferences in communication of different generations in order to provide optimal customer support to every customer. Download this free report to learn more!

From Baby Boomers to Millennials: Why Travel Companies Need to Tailor Their Customer Support
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Business Travel

Building Millennial Business Traveler Loyalty Through Better Mobile Experiences

Like so many other industries, corporate travel is being shaped by mobile-first millennials—which means companies must adapt to meet their unique habits, or be left behind.

Building Millennial Business Traveler Loyalty Through Better Mobile Experiences

Online Travel

What Millennial Travel Professionals Envision for the Future of Travel

Millennial travel habits tell us as much about broader, changing trends as they do the preferences of just one age demographic.

What Millennial Travel Professionals Envision for the Future of Travel

Hotels

Aloft Tries to Speak Millennial With New Emoji Room Service Ordering

Aloft Tries to Speak Millennial With New Emoji Room Service Ordering

Meetings

Free Skift Report: What Millennials Want in Meetings

Millennial meeting attendees value face-to-face networking at meetings and events just as much as previous generations. Download this report for FREE to learn more.

Free Skift Report: What Millennials Want in Meetings

Uncategorized

4 Strategies to Better Engage the Millennial Traveler

As millennial travelers continue to grow in affluence and influence, travel and tourism companies need to develop strategies to better engage with and drive business from this rising new breed of customer.

4 Strategies to Better Engage the Millennial Traveler

Hotels

Hotel Jen by Shangri-La is First Major Asian Brand to Target Millennials

While this is nothing especially new in the Western hemisphere, it's interesting to see how a large Asian hotel brand goes about targeting Millennial business and leisure travelers in Southeast Asia's conservative hospitality market.

Hotel Jen by Shangri-La is First Major Asian Brand to Target Millennials