Aloft Tries to Speak Millennial With New Emoji Room Service Ordering


Connecting with millennials is simple, so long as you are fluent in emoji. Aloft Manhattan Downtown – Financial District on Wednesday launched TiGi ("Text It. Get It.") Emoji Room Service Menu, enabling guests to contact the front desk and request services using emoji. Part of the Starwood brand, Aloft is the company's millennial-focused arm, with guests who are hyper-connected, hyper-curious and hyper-communal, says Paige Francis, vice presiden