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Articles tagged “millennial”

Hotels

Hotel Jen by Shangri-La is First Major Asian Brand to Target Millennials

While this is nothing especially new in the Western hemisphere, it's interesting to see how a large Asian hotel brand goes about targeting Millennial business and leisure travelers in Southeast Asia's conservative hospitality market.

Greg Oates, Skift | 10 years ago

Hotel Jen by Shangri-La is First Major Asian Brand to Target Millennials

Hotels

The Social Media Habits of Luxury Travelers in the Americas and Beyond

It doesn't matter if a luxury hotel is based in New York City, Caracas, or Dubai. A strong social presence is needed to attract new guests and engage loyal customers, all of whom expect mobile updates and content from their preferred brands.

Samantha Shankman, Skift | 11 years ago

The Social Media Habits of Luxury Travelers in the Americas and Beyond

Hotels

Marriott launches “Travel Brilliantly” campaign to attract millennials

Marriott’s first major marketing attempt to attract customers, which are being wooed away by design hotels, has been criticized for being so different from Marriott’s branding that it feels like a lie.

Skift | 11 years ago

Marriott launches “Travel Brilliantly” campaign to attract millennials

Online Travel

Asia’s booming tourism market attracts a new generation of travel startups

The factors that contributed to an increase in travel in Asia – lower airfares and access to better information online – are fueling a generation of startups that want to connect locals and foreigners for a more enriching travel experience.

Skift | 11 years ago

Hotels

Millennials may drive Marriott’s design and sustainability initiatives for next 20 years

Marriott declares its commitment to millennials, but its initiatives are necessary to keep pace with trending hotel innovation, regardless of the average age of each brand’s guest.

Skift | 11 years ago

Hotels

Millennially-friendly Tommie Hotels plots NYC launch with free Wi-Fi and crash pads

Tommie's branding reads like a design manual on attracting millennials with tablet check-ins, self-service dining, and open spaces. Although still early to the market, the brand will face competition by similarly branded spaces by its launch in 2015.

Skift | 11 years ago