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Articles tagged “messaging”

Tourism

Travel Habits of Americans: 87 Percent Haven’t Yet Messaged With a Travel Brand

Given all the hype about messaging, it's eye-opening that only one out of eight American travelers say they have electronically chatted with a travel brand.

Travel Habits of Americans: 87 Percent Haven’t Yet Messaged With a Travel Brand

Online Travel

Facebook Launches City Guides With Booking for Hotels and Restaurants

The Facebook app now enables users to tap a Book Now button and has easy to use tap to call or messaging features with the venues. This is an important step by a company with a mammoth user base.

Facebook Launches City Guides With Booking for Hotels and Restaurants

Media and PR

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Facebook will be cracking down on how many ads it includes in newsfeeds, which could impact some brands' ad performance. Instagram, however, is a promising bet to make if brands are thinking longer term about ads, who they'll reach and how they'll be seen.

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Online Travel

What Comes Next for U.S. Consumers, Travel Brands and Messaging in 2017?

The past year was one when consumers in the U.S. began communicating with major brands via messaging apps more intuitively, travel being no exception. But the time and money it takes to test and invest in this complicated technology is significant and 2017 will likely involve more testing and learning for brands before they fully understand what most travelers want when they open a messaging app and rattle off a question.

What Comes Next for U.S. Consumers, Travel Brands and Messaging in 2017?

Airlines

Alaska Airlines Offers Free In-Flight Mobile Messaging

Young travelers may have a new reason to consider Alaska Airlines -- the carrier just opened up free mobile messaging on all of its WiFi-equipped flights.

Alaska Airlines Offers Free In-Flight Mobile Messaging
Free Read

Online Travel

Watch this Free Webinar on Best Practices in Mobile Messaging

Learn best practices for mobile messaging strategies with this video recap of our recent #SkiftWebinar hosted by LivePerson!

Watch this Free Webinar on Best Practices in Mobile Messaging
Free Read

Online Travel

Free Webinar: Mobile Messaging Strategies for Travel Brands

Like smartphones themselves, mobile messaging has become ingrained in our everyday lives. Register for this upcoming #SkiftWebinar hosted by LivePerson to learn the most effective mobile messaging strategies for travel brands .

Free Webinar: Mobile Messaging Strategies for Travel Brands

Hotels

How Marriott’s Doing Things Differently and Digitally in China

Smart travel companies already know that the Chinese travel market will be absolutely crucial to their future growth and success. But the way they approach that market is what counts, and to do so, they need to be well-informed and tech savvy.

How Marriott’s Doing Things Differently and Digitally in China

Hotels

Hotels Find That Guests Won’t Wait When It Comes to Mobile Messaging

While we'd probably cut these response times in half or maybe more before we start to get frustrated, the importance of this survey lies not in how long people are willing to wait for a response to a hotel service request made by text, mobile apps, email, or social media. It's the fact that more hotels need to be paying attention to these channels and instituting better standards for addressing requests that come through them.

Hotels Find That Guests Won’t Wait When It Comes to Mobile Messaging

Online Travel

TSA’s Facebook Messenger Service Is Much Better Than You’d Expect

The AskTSA team did a surprisingly good job answering our queries on Facebook Messenger. But if you're expecting prompt responses on your way to the airport, you may not hear back in time.

TSA’s Facebook Messenger Service Is Much Better Than You’d Expect