Articles tagged “messaging”

Nor1 Buys Stay Delightful as More Hotels Upsell Guests on Text Chat

Nor1 Buys Stay Delightful as More Hotels Upsell Guests on Text Chat

Sean O'Neill, Skift

It's old news that many hotels are enabling guests to text requests to the front desk. But it's still early days for them to piece together the tech systems in a way that will let them successfully upsell guests on additional services via chat.

9 months ago

WeChat Debuts Tools to Make It Easier for Tourism Boards to Create Microsites

WeChat Debuts Tools to Make It Easier for Tourism Boards to Create Microsites

Dan Peltier, Skift

Many tourism boards now have entire teams dedicated to China and WeChat. It's a very complex task for foreigners to get the content right, but it appears as though WeChat parent Tencent is trying to make the platform more accessible for tourism boards.

1 year ago

Messaging App Line to Open Digital Theme Park in Thailand

Messaging App Line to Open Digital Theme Park in Thailand

Kankanit Wiriyasajja and Kaweewit Kaewjinda, Associated Press

If you build it they will come — and text. Is Line Village Bangkok a next-generation theme park? We'll see.

2 years ago

Travel Habits of Americans: 87 Percent Haven’t Yet Messaged With a Travel Brand

Travel Habits of Americans: 87 Percent Haven’t Yet Messaged With a Travel Brand

Sean O'Neill, Skift

Given all the hype about messaging, it's eye-opening that only one out of eight American travelers say they have electronically chatted with a travel brand.

2 years ago

Facebook Launches City Guides With Booking for Hotels and Restaurants

Facebook Launches City Guides With Booking for Hotels and Restaurants

Dennis Schaal, Skift

The Facebook app now enables users to tap a Book Now button and has easy to use tap to call or messaging features with the venues. This is an important step by a company with a mammoth user base.

2 years ago

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Dan Peltier, Skift

Facebook will be cracking down on how many ads it includes in newsfeeds, which could impact some brands' ad performance. Instagram, however, is a promising bet to make if brands are thinking longer term about ads, who they'll reach and how they'll be seen.

2 years ago

What Comes Next for U.S. Consumers, Travel Brands and Messaging in 2017?

What Comes Next for U.S. Consumers, Travel Brands and Messaging in 2017?

Dan Peltier, Skift

The past year was one when consumers in the U.S. began communicating with major brands via messaging apps more intuitively, travel being no exception. But the time and money it takes to test and invest in this complicated technology is significant and 2017 will likely involve more testing and learning for brands before they fully understand what most travelers want when they open a messaging app and rattle off a question.

2 years ago

Alaska Airlines Offers Free In-Flight Mobile Messaging

Alaska Airlines Offers Free In-Flight Mobile Messaging

Grant Martin, Skift

Young travelers may have a new reason to consider Alaska Airlines -- the carrier just opened up free mobile messaging on all of its WiFi-equipped flights.

2 years ago

Sponsored
Watch this Free Webinar on Best Practices in Mobile Messaging

Watch this Free Webinar on Best Practices in Mobile Messaging

LivePerson + Skift

Learn best practices for mobile messaging strategies with this video recap of our recent #SkiftWebinar hosted by LivePerson!

2 years ago

Sponsored
Free Webinar: Mobile Messaging Strategies for Travel Brands

Free Webinar: Mobile Messaging Strategies for Travel Brands

LivePerson + Skift

Like smartphones themselves, mobile messaging has become ingrained in our everyday lives. Register for this upcoming #SkiftWebinar hosted by LivePerson to learn the most effective mobile messaging strategies for travel brands .

2 years ago

How Marriott’s Doing Things Differently and Digitally in China

How Marriott’s Doing Things Differently and Digitally in China

Deanna Ting, Skift

Smart travel companies already know that the Chinese travel market will be absolutely crucial to their future growth and success. But the way they approach that market is what counts, and to do so, they need to be well-informed and tech savvy.

2 years ago

Hotels Find That Guests Won’t Wait When It Comes to Mobile Messaging

Hotels Find That Guests Won’t Wait When It Comes to Mobile Messaging

Deanna Ting, Skift

While we'd probably cut these response times in half or maybe more before we start to get frustrated, the importance of this survey lies not in how long people are willing to wait for a response to a hotel service request made by text, mobile apps, email, or social media. It's the fact that more hotels need to be paying attention to these channels and instituting better standards for addressing requests that come through them.

2 years ago