Travel Habits of Americans: 87 Percent Haven’t Yet Messaged With a Travel Brand
Photo Credit: The survey is part of Skift's year-long study that looks at U.S. traveler habits from a number of angles. Skift
Skift Take
Given all the hype about messaging, it's eye-opening that only one out of eight American travelers say they have electronically chatted with a travel brand.
This week Facebook executives used their annual F8 conference to woo hotels, airlines, and other businesses into using the social network's Messenger app as a place for them to communicate with their customers.
The company hopes its new artificial intelligence (AI) tools will make it easier for independent hotels, small chains, airlines of all sizes, and other travel suppliers to boost how customers interact with them.
Facebook says that companies of all kinds (and not just travel ones) have already doubled the number of messages sent since last year to two billion, thanks in part to more than 100,000 bots, which use AI to answer common questions
