Event technology is complicated. But as competing platforms develop the capability to work together, a more flexible future will be possible for planners.
Figuring out the best technology tools to improve a meeting is hard. Experimentation, within reason, is one path to creating a more efficient planning process and a more dynamic event experience.
Virtual and hybrid meetings are growing in popularity, but smart planners need to develop a strategy that integrates live events and digital meetings into a cohesive program.
Backed by technology and out-of-the-box thinking, integrating travel management and meeting functions is becoming a thing — if territorial impulses don't get in the way.
The UK has weathered the storm since Brexit, becoming a more attractive place to hold meetings and events. Affordable prices, along with growing high-tech and creative industries, are driving the destination into the future.
Accessibility should become an integral part of the planning process for planners and event spaces alike. New technologies alone won't fix these shortcomings.
Cybersecurity comes in many forms. Event planners and venues need to do more protect their systems, but attendees can also shield their personal and business information with a little effort.
Events thrive on human interaction and connection. Going forward, we're going to examine the ways in which technology can enhance this dynamic and how smart players across the industry are evolving to meet the needs of their attendees.