Often, we think of event safety and security as something that only exists in the physical world. As an increasing number of hacks and data breaches happen around the world, meetings and events stakeholders need to do more.
Meetings planners, event venues, and even attendees should take proactive steps to counter potential threats. We talked to a few cybersecurity experts on the common-sense solutions to these threats, and they all agree that it’s just a matter of time until a serious breach hits the sector.
Honestly, how many times have you left your laptop sitting out while running to grab a coffee or take a call during a conference or meeting? I know I have. Time to turn my VPN back on.
— Andrew Sheivachman, Business Travel Editor
The Future of Cybersecurity
The Meetings Industry Is Not Worried Enough About Cybersecurity: Cybersecurity is not a priority for most meeting planners, but it should be. Both attendees and event professionals can take simple steps to protect themselves and their organizations.
Meetings and Event Innovation
AccorHotels Has a Community Hub Strategy With Local Services App: This is a sign of a much bigger shift in the entire travel industry where travel brands no longer want to just be “travel” brands. Hotels don’t want to just be hotels. Instead, they want to be platforms for offering you experiences whenever and wherever you may be.
Hilton’s Trying Something Different With Conference Gifts: Providing a choice of different gifts through a high-touch experience seems like an elegant way to engage attendees instead giving them all the same boring things they’ll never use.
Inside the Web Summit 2017: Forward-thinking events are finding ways to combine insights into the future of technology with the trends that affect their attendees today.
Events Are Turning to Influencer Marketing: It can be hard to attract guests. Organizations are turning to social media influencers to market an event before, during, and after it takes place. Does this strategy really work, though?
This App Showed Dreamforce Where to Party: This is cool. Dreamforce used a separate app to help attendees find after-hours events that actually appeal to them.
The Skift Meetings Innovation Report is curated by Skift Business Travel Editor Andrew Sheivachman [firstname.lastname@example.org]. The newsletter is emailed every Wednesday.