Articles tagged “meetingsiq”

With event technology exploding in scope and complexity in recent years, it's no wonder that organizations aren't sure which sales and marketing tools have the most positive impact. It's the right time to start figuring it out, though.

The more creative a meeting or event, the more impactful and memorable it is. Why don't more organizations prioritize making the most of their events?

Accor has no plans to follow Marriott International's lead with commission cuts for meetings, but then again Accor's relatively weak presence in North America means it has to focus on drawing in clients instead of pushing them away.

Augmented reality, virtual reality, and holograms are all cool. But there's still a ton of work to be done to enhance marketing and event design before turning to gimmicks.

While augmented reality and holograms are the sexy new technologies in the event space, the overall integration of digital tools with physical events is still undergoing a period of transformation.

Dated hotel distribution technology is holding back both meeting planners and hotel revenue managers. As new platforms and tools emerge, it will be interesting to see which major chains end up developing the most forward-looking attitudes toward selling event space in new ways.

Convention centers across the U.S. have worked to refresh and develop their offerings as business has increased in recent years. Now they're looking to attract large corporate events across multiple venues instead of traditional consumer-facing events and conventions.

There's no one-size-fits-all solution for meeting and event planners, so technology companies are offering a variety of different services to meet their needs.

Many event tech providers have created platforms in recent years to offer planners a set of tools with unified access to data. As the industry embraces analytics and artificial intelligence, providing useful insights that empower decision makers, platforms will likely take on bigger importance.

It looks like what happened to travel agents 20 years ago is about to happen to meeting and event planners.