Skift Take

Event technology is complicated. But as competing platforms develop the capability to work together, a more flexible future will be possible for planners.

This week, we’re launching a new series examining the disruption caused by the proliferation, and fragmentation, of event technology providers.

Our Event Tech Evolution interview series will feature the leaders building the products that are pushing the space forward, discussing the trends and challenges that come along with all the progress.

If you want to chat about the future of event technology, feel free to drop me a line at [email protected]. On Twitter I’m @sheivach.

This week, we also have the latest on trends in travel that will shape the meetings and events industry going forward. Check it out below.

— Andrew Sheivachman, Business Travel Editor

The Future of the Meetings Industry

The Future of Event Tech Is the Fight Against Fragmentation: Is the meetings and events space on the cusp of a distribution revolution? There’s still a ton of work to be done, but signs are promising if hotel chains become more engaged.

Choice Hotels Debuts New Booking System for Franchisees to Replace Outdated Tech: Choice’s decision to build its own reservation system in-house is a poke in the eye to the many technology companies that sell systems to hotel chains.

Why Expedia or Priceline Might Just Be the Next Great Hotel Brand: Whether or not you agree with this, it’s certainly an idea worth contemplating as everyone and everything in the travel industry are beginning to converge. Whatever you decide, please don’t shoot the messenger.

The Future of the Event Experience

Voice Search Will Change Travel Marketing Faster Than You Think: Voice will change the current travel marketing funnel much faster than we think. Savvy marketers and technologists should begin thinking about ways to make an impact on this burgeoning channel.

Marketers Want to Play With Event Tech but Need More Education: As collecting data takes on even more importance, technology can play a crucial role for brands holding events. For the time being, the event tech marketplace remains confusing for marketing experts.

Artificial Intelligence Will Change How Leaders Think and Operate: The increased ability to analyze and receive insights based on data will empower leaders sometime soon. That shift, however, will add a new layer of complexity for decision-makers and those affected by their choices.


Skift Business Travel Editor Andrew Sheivachman [[email protected]] curates the Skift Meetings Innovation Report. Skift emails the newsletter every Wednesday.

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Tags: meetings, meetings and events, meetingsiq, technology

Photo credit: The C2 Montreal festival in 2015. Event technology can help make life easier for planners and attendees alike, although some are confused by competing products and capabilities. Ville de Montréal / Flickr

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