Events thrive on human interaction and connection. Going forward, we're going to examine the ways in which technology can enhance this dynamic and how smart players across the industry are evolving to meet the needs of their attendees.
Some things change, and other things stay the same.
My name is Andrew Sheivachman and I’m the new editor of Skift’s Meetings Innovation Report.
As this newsletter enters its third year tracking trends across the meetings and events sector, we’re going to dive even deeper into the innovation and economic forces that drive the global meetings industry. We’ll also operate with a sustained focus on examining the technology that has reshaped how planners work and attendees experience events.
And don’t worry: Skift’s Deanna Ting and Greg Oates will still contribute their industry-leading insight into the world of meetings. Stay tuned for more; we’re only getting started.
— Andrew Sheivachman, Business Travel Editor
The Future of Meetings and Events Marketing
Visit Scotland’s New Meetings Campaign Promotes Silicon Over Salmon: Scotland’s government and convention bureau want meeting planners, especially those in the U.S., to grasp that there’s cutting-edge innovation in advanced industries taking place in the UK outside London.
In the News
Third Trump Travel Ban Gets Partial Approval From Appeals Court: The ultimate outcome of the Trump administration’s travel ban push is far from over as both sides brace for a protracted battle.
U.S., Poland, and Argentina Vie to Be the 2023 Expo Host City: Expo is a far cry from its glory days as the World’s Fair, though it’s still a respectable boon for tourism. The International Olympic Committee better watch out, or else the Olympic Games may face a similar fate within 20 years’ time.
Pokemon Go for Destinations Is Still Happening: Visit Houston has launched an augmented reality app to help visitors explore the city during downtime. Just hold up a phone and voila, travelers can see all the points of interest around them.
A Digital-Centric Mindset Has Emerged in Events: The digitalization of events is picking up speed as both the planning process and meetings experience are enhanced by technology. It’s not just about social media anymore.
Facebook Launches Stories for Meetings and Events: It’ll now be way easier to share photos and videos of events on Facebook with this new capability tucked into Facebook’s Snapchat clone.
The Skift Meetings Innovation Report is curated by Skift Business Travel Editor Andrew Sheivachman [[email protected]]. The newsletter is emailed every Wednesday.
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Photo credit: A Plaza Solotech and Fast Company-sponsored event tent. Jimmy Hamelin