How Big a Problem Are the Growing Worker Strikes for Marriott?
It's Marriott under fire now, but keep an eye on the broader hospitality and travel services industry in the U.S.
Marriott International News
The journey of the largest hotel chain in the world, Marriott International, Inc. – now with more than seven thousand hotel, residential, and timeshare properties – began with a root-beer stand in Washington, D.C. in 1927 started by J. Willard and Alice S. Marriott. Following its $13.3 billion acquisition of Starwood Hotels & Resorts in 2016, it became the largest global hotel company. It currently commands a mammoth portfolio of more than two dozen hotel brands such as JW Marriott Hotels, The Ritz-Carlton, The Luxury Collection, Delta Hotels, Marriott Vacation Club, Le Méridien, Sheraton Hotels and Resorts, Courtyard, Fairfield, and W Hotels. Its properties contain nearly a million and a half rooms worldwide. Through its premier loyalty program Bonvoy, it is engaged in partnerships with the likes of United Airlines, Uber, American Express, Hertz, and others to optimize customer engagement.
Video: Marriott’s New Reservations System Could Be Its Secret Weapon in Direct Booking Wars
Expect all the other major hotel brands to be revamping their reservations systems just like IHG has, and Marriott soon will, too.
Marriott CEO to Unhappy Loyalty Members: ‘Hang With Us’
Marriott CEO Arne Sorenson knows that not everyone is thrilled with the merged Marriott-Starwood loyalty program. But at Skift Global Forum, he made the case for why they should be — and said he hopes they'll come around.
Hilton Commits to Growing Its Portfolio of All-Inclusive Resorts
And it won't be the only one. Expect Marriott and other global hotel brands to join Hyatt and Hilton in growing their respective all-inclusive resort portfolios, too.
U.S. Hotel Industry Commits to Giving Panic Buttons to Workers
Implementation of panic buttons, or employee safety devices, for hotel employees is a good start, but it should just be the beginning of the much broader measures the entire global hospitality industry should take to ensure the safety of every single person who walks through its doors.
Sheraton Revamp Could Bring Substantial Revenue Boost: Latest Skift Research
Sheraton is now Marriott’s third largest brand, coming after only Marriott and Courtyard by Marriott, and the largest outside of North America. As a result, getting this turnaround right is critically important for the company in the eyes of investors, owners, consumers, and other stakeholders.
CNN’s Jake Tapper Talks Trump, Marriott and Family Travel
The D.C. swamp is a little less swampy because Jake Tapper is there. Sometimes the interests of great journalism and the travel industry's desire to break down cultural barriers find themselves in harmony.
Power of the New Marriott: Latest Skift Research Report
The monumental task of integrating Starwood continues almost two years later at Marriott, with all eyes on the Sheraton brand turnaround and the merging of the loyalty programs. Both could mean millions in incremental fee revenue, and efforts to reduce hotel-owner costs aren't going unnoticed.
Marriott and Starwood Face Speed Bumps in Loyalty Merger
The planned integration of Starwood Preferred Guest and Marriott Rewards did not go entirely smoothly this weekend. Some members were not shy about expressing their unhappiness.
Marriott and Starwood Clean House Ahead of Combining Loyalty Programs
Marriott and Starwood are ready to pull the trigger on integrating their loyalty programs — but will their hotel and loyalty members ever be ready for the change?