Marriott Positions Its Towels in a Made in the USA Branding Experiment
Photo Credit: All of Marriott International's bathroom towels will be manufactured in the U.S. from now on. Standard Textile/Marriott International
Skift Take
Marriott thinks it can make America(n) towels great again.
At a time when the health of the U.S. economy and job market are being heavily debated in this year's presidential elections -- and one candidate has come under scrutiny for manufacturing branded products for his hotels in China -- Marriott International says it is making a patriotic commitment.
The Bethesda, Maryland-based company announced that every towel and bath mat in each of its guest rooms at nearly 3,000 U.S. hotels will soon be made in the U.S., a first for the American hospitality industry.
The pledge to have only "Made in USA" bathroom textiles takes the concept of locally sourced to a national scale, and at no extra cost to Marriott. Marriott's annual order of 2.6 million bath towe
