What Marriott’s CEO Had to Say About Airbnb, Amazon and Google
Unlike some of its hotel peers, Marriott isn't giving up on its hopes of being the world's favorite travel company.
Marriott International News
The journey of the largest hotel chain in the world, Marriott International, Inc. – now with more than seven thousand hotel, residential, and timeshare properties – began with a root-beer stand in Washington, D.C. in 1927 started by J. Willard and Alice S. Marriott. Following its $13.3 billion acquisition of Starwood Hotels & Resorts in 2016, it became the largest global hotel company. It currently commands a mammoth portfolio of more than two dozen hotel brands such as JW Marriott Hotels, The Ritz-Carlton, The Luxury Collection, Delta Hotels, Marriott Vacation Club, Le Méridien, Sheraton Hotels and Resorts, Courtyard, Fairfield, and W Hotels. Its properties contain nearly a million and a half rooms worldwide. Through its premier loyalty program Bonvoy, it is engaged in partnerships with the likes of United Airlines, Uber, American Express, Hertz, and others to optimize customer engagement.
Marriott Loyalty Critics Launch New Bonvoyed Activist Campaign
It's rare that loyalty program members get worked up enough to create their own activist campaign. They usually just bolt. That Marriott's members have done so is a testament to how loyal some of its customers want to remain.
How Marriott Plans to Supercharge Growth Starting With 1,700 New Hotels in 3 Years
Marriott says you really can have it all when it comes to a hotel company — both scale and quality. But can you really do that without sacrificing one for the other? Guess we'll find out over the next three years.
Activist Marriott Loyalty Members Launch Campaign to Air Complaints
The Bonvoyed campaign is certainly the most ostentatious attempt at drawing attention to Marriott’s latent IT issues. If it’s not careful, however, bonvoyed.com may face the same fate as United’s blocked customer activist website, untied.com.
Marriott CEO Tells Senators Passport Changes Being Considered After Data Breach
You can see the dilemma that Marriott and other hotels face: Keep passport data strictly at the property level, where management may not be technically adept, or centralize the information where it can be potentially hacked in one fell swoop. CEO Sorenson is leaning toward the local approach. Either way is risky business.
Marriott Cites Growing Pains Following Data Breach, Labor Strikes
Being bigger, Marriott is discovering, may not always be better in the short term. But if the company can weather a massive cyberattack and some debilitating labor strikes, the future shouldn't be nearly as challenging, executives hope.
The Lucrative Business of Luxury CBD Dining and Drinking
There is a green rush taking place in the United States, and the restaurant industry is not content to sit on the sidelines. Meanwhile, FDA regulation threatens to be one big buzz kill.
Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing
We can just imagine what some befuddled viewers of the Oscars were thinking Sunday night, but here are a few guesses: Uhhh, what does Bonvoy mean? Bon Voy ... age? Also, stop trying to make Bonvoy happen.
Marriott and Accor Each Have a New Partnership With European Football Giants
The hotel giants are harnessing the world's favorite sport to get the word out about their new loyalty programs. This is a smart move which should give the brands lots of visibility, and entice soccer fans.
Accor Rebrands and Launches a New Loyalty Program
Accor's Sebastien Bazin is less keen about acquisitions these days. Instead, he is looking at Accor internally and aims to fix the chain's rather dismal loyalty program. Sports, dining, and entertainment are key experiences that the new loyalty program will address.