Deanna Ting

How does a brand become a lifestyle, and vice versa? Equinox is an ideal case study for exploring that very concept.

But Mark Hoplamazian didn't say Hyatt would never try it out again.

Hilton is focusing on the same things as everyone else in hotels today: loyalty, technology, and marketing. But what about taking on Airbnb directly in homesharing? Don't count on it anytime soon.

The growth of Airbnb Experiences is impressive, but the company — and the overall tours and activities industry — has a long way to go before it can claim true success.

This news will trigger responses from elated to downright furious, whether you're a Bonvoy member, Marriott hotel owner, a property manager, or just someone concerned about the growth of homesharing around the world.

All of the buzzwords are here in CEO Sonia Cheng’s strategy — from co-working and community to recognition and technology — but can Rosewood continue to maintain its uniqueness, even as it goes after what all the other hotel brands are going after, too? Given its track record, it just might.

Airbnb to the world: "I'm ready for my close-up."

Doubters may still question Airbnb’s foray into tours and experiences, but say what you will: The growth of the business has been anything but insignificant. The real success, however, will be in making it a quality-driven endeavor.

Can you be both a marketplace and a supplier at the same time? Airbnb certainly seems interested in testing that theory out.

As the saying goes, keep your friends close and your rivals closer. Or in this case, that rival might turn out to be a friend, after all, once you've become the world's biggest hotel company.