Articles tagged “marketing”

Although expensive, creating a real-life activity for consumers to interact with builds brand awareness off and online.

Destinations like Croatia can fall into a niche for their reputation of beaches and sunsets. Successfully breaking out of the summer stereotype can significantly boost arrivals and spend throughout the year.

Travel brands that can integrate their products into larger travel concepts of curiosity, adventure, philanthropy and friendship will be able to build a relationship with their customers rather than turn them off with a hard sell.

Join Skift and Twitter Travel for a free webinar on Wednesday, November 19.

The travel and hospitality industry is overflowing with data. How can travel companies develop smart strategies to deliver more effective and personalized travel experiences? Skift and Boxever hosted a webinar to find out.

There's never been a more creative time to be in travel marketing and brands that excel are riffing on influences far outside the industry for more interesting and engaging campaigns.

In a business built on emotions, a smart travel campaign can remind current customers why they'll return to the brand and stir up interest in new ones.

If any content site can truly personalize a user experience, it has to be the largest travel content site in the world, right?

VisitLex is turning locals into brand ambassadors in hopes that their friends and families will see their good times and soon plan a trip to the city. Its success should serve as a role model to other mid-tier cities throughout the U.S.

The use of Big Data is imperative if travel businesses want to improve conversion, grow purchases, and retain customers.