Croatia’s New Tourism Campaign Strives to Make It a Four-Season Destination

The Croatian National Tourist Board kicked off a new marketing campaign today to draw tourists throughout all seasons of the year.

The campaign Croatia 365 aims to educate visitors about the experiences offered in 22 destinations, breaking tourists’ interests down to culture, outdoors activities, biking, wellness, food and wine, and meetings.

Croatia’s most popular tourist season is the summer so the campaign highlights activities in each of these categories available throughout the other seasons. In 2013, 63 percent of total tourists for the year arrived in June, July and August.

In July 2013 Croatia officially joined the European Union with hopes of attracting tourists no longer deterred by visa restrictions.

The tourism board; however, says it is still too early to tell if its membership will significantly increase tourism. The country will not join the Schengen Zone, the group of European countries that forego passport and immigration controls at their mutual borders, until at least 2015. Many of Croatia’s tourists already come from western European countries.

Croatia’s last tourist campaign, launched in July 2014, crowdsourced photos and videos posted on social media to create a 60-second video.