Articles tagged “marketing”

Not so fast on the success story: There's a big difference between getting people interested in a marketing message and seeing them actually book a room and travel to Atlantic City.

Oh, what Brand USA could learn from NYC & Co. Rather than a one-size-fits-all approach, the country's leading marketing and tourism organization is agressive about promoting the city by tailoring messages to specific audiences.

Baumgartner's accomplishment will be remembered for quite some time, but Red Bull's rapid ascendency to the top of the outdoor and adventure sector has happened in near-record time.

TomTom takes the cake this week, the ad has been a big hit -- at least as far as ads go -- on YouTube

Brand USA needs to be scrupulous about its spending and fund-raising practices. The Heritage Foundation and the right are licking their lips over any missteps.

Film-inspired tourism got visitors interested in New Zealand a decade ago, and other countries are slowly waking up to what a giant, organized business it can be.

With Emirates waiting for its Qantas codesharing deal to be approved, it has a bigger role to help market Australia to the world, and selfishly so.

An old boys' club mentality and careless spending practices won't cut it, if indeed the latest Congressional allegations about Brand USA are true. Meanwhile, it is premature to pass judgment on Brand USA's marketing efforts. That verdict will come when visitors' numbers come out next year.

Though China's an example here, happens all the time in India as well. In a globally connected world, U.S. and European brands can't just work off foreign brand aura, the positioning has to be consistent enough.