Articles tagged “marketing”

Our first holiday-themed ad made this week’s roundup with a festive appearance from Delta workers, but the winner has to be Turkish Airline’s Kobe/Messi showdown ad for hitting more than 22 million views in four days.

Airlines are doing the best job at creating shareable travel ads, although the list doesn’t include videos like Gangnam Style that unintentionally promote a destination.

Jordan's the only country in that region that's safe enough these day. It has been making a concerted push since Arab Spring, especially in digital arena, to make people aware of that fact.

Global potential is big, but offline events/campaigns cost a lot, so NYC's tourism will need to develop digital and social media chops to use all cost-effective channels, something it is lacking for now.

Brand USA touted the success of its first marketing push, but Thompson’s plans for a new focus on local collaboration suggests that version 1.0 wasn’t such a success after all.

Taiwan is never mentioned as the setting of the film so it’ll need to push itself as the true source of scenery to see a tourism boost, much like New Zealand made itself synonymous with Middle-Earth.

Media attention during Hurricane Sandy worked against A.C.’s tourism industry. It’ll either take time or a major marketing push to erase the image of a drowning roller coaster from the public’s mind.

This will surely win some awards in tourism marketing, but the realities of traveling around India aren't as fun or gorgeous. Infrastructure, including transport networks, leave a lot to be desired and inhibit more tourism growth.

There was little news of trip cancellations during the last few weeks, but Israel is looking to pro-actively retain its international image amidst media images of air strikes and explosions.