SkiftAds: The most viral travel video ads of 2012
Photo Credit: Air New Zealand's video featuring characters from The Hobbit was the most viral ad in 2012. Air New Zealand
Skift Take
Airlines are doing the best job at creating shareable travel ads, although the list doesn’t include videos like Gangnam Style that unintentionally promote a destination.
A quirky and memorable ad can now travel around the world in hours, reaching previously out-of-reach audiences, thanks to the Internet. Airlines, hotels, destinations, and gadgets are tapping into this advertising power by creating unique visual ads that are shared across the web.
We've been tracking our favorite weekly travel ads at Skift for the past few months, but wanted to find out which travel ads were most popular around the world this year.
Visible Measures found the top 10 travel ads in 2012 using its True Reach methodology. The company ranked vide
