Atlantic City’s new TV and print ads portray a destination undefeated by the storm
Photo Credit: Atlantic City's new DO AC ad displays a calm and restored shore line. Atlantic City Alliance / Atlantic City Alliance
Skift Take
Media attention during Hurricane Sandy worked against A.C.’s tourism industry. It’ll either take time or a major marketing push to erase the image of a drowning roller coaster from the public’s mind.
The Atlantic City Alliance retooled and relaunched its $6 million DO AC tourism marketing campaign last week after a brief interruption due to Hurricane Sandy.
A poll conducted by Russell Research found that 41 percent
