First Free Story (1 of 3)

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We continue our weekly round-up of travel-video ads this week with a tourism board that likely succeeded in prompting travelers to consider a trip to Switzerland, a hotel that couldn’t  make it’s ad any more boring, and three airlines.

Zurich Tourism:  A well-done visually appealing commercial that portrays Zurich just as it is: efficient, clean, and deeply attached to the nature around it. The narrator’s list of city features reads like a utopia for a certain group of West Village-meets-Boulder city dwellers with “inspiring art exhibitions…restaurants growing their own food…and visitors taking a breath of fresh air.”

[youtube https://www.youtube.com/watch?v=ofKr1tIT6Yw]

Best Western: This ad shows the difference between the company’s three tiered brands — BW, BW Plus, BW Premier — by starting with the most basic accommodations and working its way up to luxury. Simple and straight to the point.

[youtube https://www.youtube.com/watch?v=kk-AP9YwieU]

Delta Air Lines: This holiday-themed video not-so-subliminally poses Delta as the fun festive airline of choice during the holidays. A dance troupe of flights attendants, pilots, and ramp agents do a jig to jingle bells right on the runway. And playing on the holiday theme, the airport comes to life when all the passengers have left just like Santa on Christmas.

[youtube https://www.youtube.com/watch?v=1aYK63SGdYs]

Turkish Airlines: We’ve already featured this awesome video ad featuring Messi and Kobe Bryant once this week, but it’s worth a second nod for now reaching over 22 million views in just four days.

[youtube https://www.youtube.com/watch?v=ruav0KvQOOg]

RwandAir: This video is a joint effort that promotes both the national carrier of Rwanda and the Rwanda Development Board. It shows only seconds of a passenger’s pleasant flying experience, and instead focuses on the myriad activities that await tourists in RwandAir after their RwandAir flight.

[youtube https://www.youtube.com/watch?v=bjwIm_6k_GA]

Photo Credit: A photo of the Schipfen Quartier in Zürich from the Zurich tourism board. Zürich Tourismus / Flickr.com