Skift Take

Our first holiday-themed ad made this week’s roundup with a festive appearance from Delta workers, but the winner has to be Turkish Airline’s Kobe/Messi showdown ad for hitting more than 22 million views in four days.

For all of our SkiftAds of the Week collection, check out our archives here.

We continue our weekly round-up of travel-video ads this week with a tourism board that likely succeeded in prompting travelers to consider a trip to Switzerland, a hotel that couldn’t  make it’s ad any more boring, and three airlines.

Zurich Tourism:  A well-done visually appealing commercial that portrays Zurich just as it is: efficient, clean, and deeply attached to the nature around it. The narrator’s list of city features reads like a utopia for a certain group of West Village-meets-Boulder city dwellers with “inspiring art exhibitions…restaurants growing their own food…and visitors taking a breath of fresh air.”


Best Western: This ad shows the difference between the company’s three tiered brands — BW, BW Plus, BW Premier — by starting with the most basic accommodations and working its way up to luxury. Simple and straight to the point.


Delta Air Lines: This holiday-themed video not-so-subliminally poses Delta as the fun festive airline of choice during the holidays. A dance troupe of flights attendants, pilots, and ramp agents do a jig to jingle bells right on the runway. And playing on the holiday theme, the airport comes to life when all the passengers have left just like Santa on Christmas.


Turkish Airlines: We’ve already featured this awesome video ad featuring Messi and Kobe Bryant once this week, but it’s worth a second nod for now reaching over 22 million views in just four days.


RwandAir: This video is a joint effort that promotes both the national carrier of Rwanda and the Rwanda Development Board. It shows only seconds of a passenger’s pleasant flying experience, and instead focuses on the myriad activities that await tourists in RwandAir after their RwandAir flight.



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Tags: best western, delta air lines, marketing, skiftadsweek

Photo credit: A photo of the Schipfen Quartier in Zürich from the Zurich tourism board. Zürich Tourismus /

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