Skift Take

Taiwan is never mentioned as the setting of the film so it’ll need to push itself as the true source of scenery to see a tourism boost, much like New Zealand made itself synonymous with Middle-Earth.

Taiwan is hoping to cash in on the early success of the movie Life of Pi, which was filmed mostly on the island by Oscar-winning Taiwanese director Ang Lee, a tourism official said Tuesday. Since the wide release of the 3-D movie on Nov. 21, it shot to No/5 in the international box office rankings…

Taiwan is hoping to boost its tourism through promotion of the film sites, particularly among Chinese tourists. Most of the scenes were shot in Taiwan over a four-year period, with the Taiwan-born director using computer-generated imagery to create effects such as a raging Pacific Ocean.

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Tags: film, marketing, taiwan

Photo credit: Life of Pi Movie. Life of Pi Movie / Flickr.com